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All Journal Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
serly mayang sari
Universitas Dehasen Bengkulu
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Ananalysis Of The Effect Of Service Quality And Price Toward Consumers' Satisfaction At Agas Mart Serly Mayang Sari; Yun Fitriano; Nia Indriasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1521

Abstract

Competition in the context of marketing products and services will certainly show their respective advantages. For this reason, every company must be able to realize quality that can increase customer satisfaction. This research aims to test whether there is an effect of service quality and price on consumer’s satisfaction at Agas Mart Store. In this research, the data analysis methods used were validity test, reliability test, coefficient of determination, classical assumption test, multiple linear regression test, partial test (T test) and simultaneous test (F test). And determine data collection using the questionnaire method on a sample size of 75 customer respondents who came to buy basic food ingredients at Agas Mart Store. The sampling technique uses accidental sampling (sample by chance). The results of this research show that there is a positive and significant effect between Service Quality (X1) and Price (X2) on consumer satisfaction (Y) with a value (R) obtained by an R2 (R Square) value of 0.396 or (39%) which shows that the service quality (X1) and price (X2) variables have a positive and significant influence on the consumer’s satisfaction variable (Y). Thus, the hypothesis is accepted. Based on partial testing (T test), the service quality variable has a positive and significant effect on consumer satisfaction at a significance value of less than 0.05. Meanwhile, price does not have a positive and significant effect on the consumer satisfaction variable at a significance value greater than 0.05. Based on simultaneous testing (F test) on the variables service quality (X1) and price (X2) on consumer satisfaction (Y) has a positive and significant effect because the F value is 23.598 with a significant value of 0.000 which is smaller than 0.05.
Sistem Pengolahan Dan Pemasaran Kerupuk Emping Melinjo Di BUMDes Desa Selubuk Kecamatan Air Napal Bengkulu Utara Mia Tri Agustina; serly mayang sari; ardi indra permana
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.148

Abstract

Melinjo plant or Gnetum gnemon is a shrub plant that grows well in tropical regions such as Indonesia, Malaysia, Thailand and the Philippines. This plant has a sturdy stem and large leaves and seeds that are shaped like beans. In Indonesia, each region has its own name for this melinjo plant, namely belinjo, melinjo, baguk, bagor, trangkil, and tangkil sako. Marketing means all efforts or business activities in delivering goods or services of producers to consumers, where these activities are aimed at satisfying needs and desires in a certain way called exchange.
Pengolahan Kerupuk Emping Melinjo Di BUMdes Desa Selubuk Kecamatan Air Napal Serly Mayang Sari
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 1 (2023): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Emping melinjo crackers have a classy aroma and a delicious, crunchy taste. The process of processing melinjo fruit into emping melinjo crackers can be done in various ways. The first process is that old melinjo fruit are fried without oil with hot sand or rendang in a cauldron, some are also boiled. After this process, the hard rind of rnelinjo fruit is discarded. then the melinjo fruit is pounded or ground to form thin pieces. data collection is carried out by making direct observations on matters relating to the problem under study and referring to books, the internet and other sources that have to do with the preparation of the research The melinjo cracker makers usually carry out the process of forming thin chips on this melinjo traditionally which is stacked with stones on the foundation in stages. This study applied a processing system for emping melinjo crackers with a milling system. This grinding aims to facilitate the process of forming melinjo fruit into thin pieces. The expected results of this process indicate that the production capability of this tool is roughly estimated at around 15 melinjo pieces per minute.
Co-Authors ardi indra permana Mia Tri Agustina Nia Indriasari Yun Fitriano