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All Journal Jurnal Manajemen Maranatha
Selamat Muliadi
Program Studi Hukum Ekonomi Syariah, Fakultas Syariah, Institut Agama Islam Hamzanwadi Nahdlatul Wathan Lombok Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi Selamat Muliadi; Sri Ndaru Arthawati; Rini Oktavera; Willson Gustiawan; Wira Pramana Putra
Jurnal Manajemen Maranatha Vol 23 No 2 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i2.8719

Abstract

Every e-commerce company must be keen to see the opportunity to grow and effectively develop new innovations in the face of such fierce competition in order to keep customers from moving and to continue doing business with the company. One strategy to grow the current buying and selling industry quickly is to sell products online on social media and e-commerce platforms. This study aims to analyze and examine the factor influencing of Big Ramadan Sale, service quality, and online customer review on online purchase decision process with the trust as a mediating variable in Shopee application users. The quantitative and regression analysis were used as the research method in this study. The sample was obtained using a purposive sampling method and 110 respondents as a sample source was distribution online questionnaires via WhatsApp to Shopee users in East Lombok. The data analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the Big Ramadan Sale, online customer review, and trust significantly influence on online purchase decision process, while service quality does not significantly affect on online purchase decision process in Shopee users. The trust is able to full mediation the influence of service quality and online customer review on online purchase decision process, while the trust is unable to mediation the influence of Big Ramadan Sale on online purchase decision process in Shopee users. The finding of study can be a reference for future researchers who will study similar problems related to the determining factors of the online purchasing decision process in marketplaces in Indonesia. It is hoped that the results of this research can help companies maintain transaction security and provide reviews that can strengthen consumer trust so that the online shopping decision process continues to improve.
Determinan minat berwirausaha: Studi pada mahasiswa Fakultas Ekonomi dan Bisnis Islam Selamat Muliadi; Sri Ndaru Arthawati; Herizal Herizal; Hakim Hakim
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.10128

Abstract

Both in the business and academic worlds, entrepreneurship is currently a topic that attracts attention. Fresh graduates have to start their own business cause in large companies there are fewer job offers. However, the low level of entrepreneurial intentions in society causes limited employment opportunities and increases unemployment rates. The aims of this study were to analyze the influence of entrepreneurship education, family environment, and motivation on entrepreneurial interest in college students. Purposive sampling was the sampling technique employed, and 65 respondents from the Even Semester of the 2024/2025 Academic Year were the samples used in this investigation. Several tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 20. The findings of this study show that partially, entrepreneurship education, family environment, and motivation have a significant effect on entrepreneurial interest among college students at the Faculty of Economics and Islamic Business, UIN Mataram. Simultaneously, entrepreneurship education, family environment, and motivation together have a significant effect on entrepreneurial interest. In addition to offering an overview of the variables that affect students’ interest in entrepreneurship, the research findings contribute to advance knowledge and pave the way for future studies involving more participants and pertinent variables.
Co-Authors Hakim Hakim Herizal Herizal Rini Oktavera Sri Ndaru Arthawati Willson Gustiawan Wira Pramana Putra