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All Journal Didaktika: Jurnal Kependidikan Jurnal Pendidikan Sosial dan Konseling
Novitawati
Universitas Lambung Mangkurat
Arts Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Manajemen Strategik Membangun Brand Image Untuk Meningkatkan Daya Saing Lembaga Pendidikan: (Studi Multi Situs di SMPN 1 Basarang dan SMPN 2 Basarang) Ervina Lailaturrahmah; Aslamiah; Novitawati
Didaktika: Jurnal Kependidikan Vol. 14 No. 3 Agustus (2025): Didaktika Jurnal Kependidikan
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.2713

Abstract

Pertumbuhan lembaga pendidikan yang semakin pesat di era modern. Meningkatkan persaingan dalam menyediakan layanan pendidikan yang memerlukan strategi bagi lembaga pendidikan. Tujuan penelitian ini adalah untuk mendeskripsikan bagaimana manajemen strategik membangun brand image guna meningkatkan daya saing lembaga pendidikan di SMP Negeri 1 Basarang dan SMP Negeri 2 Basarang. Jenis penelitian adalah penelitian lapangan (field research) dengan pendekatan kualitatif deskriptif. Penelitian ini menggunakan metode wawancara, observasi, dan dokumentasi yang hasilnya saling dibandingkan dan dikonfirmasi untuk memperoleh data yang akurat dan dapat dipercaya. Metode analisis data menggunakan model Miles & Huberman berupa pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Dalam penelitian ini dikaji formulasi, implementasi dan evaluasi manajemen strategik membangun brand image untuk meningkatkan daya saing lembaga pendidikan. Hasil penelitian menunjukkan bahwa manajemen strategik membangun brand image dilaksanakan di kedua sekolah dengan membentuk Tim Pengembang Sekolah untuk melakukan analisis lingkungan, merumuskan visi, misi dan tujuan, menentukan Segmentation, Targeting dan Positioning serta menentukan brand identity. Dalam implementasinya sekolah melaksanakan program unggulan, pendidikan karakter, meningkatkan prestasi, menjalin kemitraan dan publikasi. Adapun kegiatan evaluasi dilaksanakan melalui penilaian program, pengukuran kinerja, dan penyusunan rencana tindak lanjut.
Meningkatkan Kemampuan Berpikir Kritis Siswa Pada Muatan IPA Dengan Menggunakan Model Nakama Kelas V Muhammad Arsyad Jalalludin; Novitawati
Jurnal Pendidikan Sosial Dan Konseling Vol. 1 No. 3 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpdsk.v1i3.339

Abstract

The problem addressed in this research is the low level of students' critical thinking skills. This is caused by the lack of student engagement in learning, difficulty in working on group assignments, inadequate understanding of subject concepts, and reliance on rote memorization. The effort to address these issues is by implementing the NAKAMA learning model in the classroom. The aim of this research is to describe the improvement in the quality of students' critical thinking skills. This study employs a qualitative and quantitative approach through classroom action research (CAR). The research subjects consist of 20 fifth-grade students from SDN Sungai Gampa Asahi. The results of this study indicate an improvement in students' critical thinking skills in the first meeting by 40% with a criteria of being fairly skilled, in the second meeting by 50% with a criteria of being fairly skilled, in the third meeting by 70% with a criteria of being skilled, and in the fourth meeting by 80% with a criteria of being highly skilled, thus meeting the expected standards according to the success indicators.
Meningkatkan Kreativitas Siswa Dalam Pembelajaran Muatan IPAS Menggunakan Model READING Di Kelas IV SDN Banua Anyar 4 Banjarmasin Muetia Patmah; Novitawati
Jurnal Pendidikan Sosial Dan Konseling Vol. 3 No. 2 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpdsk.v3i2.3195

Abstract

The problem in this study is the low creativity of students in learning. Students' difficulty in understanding the material presented by the teacher is one of the factors that causes this. In addition, the learning resources in the lesson are still incomplete, so to complete the material, it is necessary to search one by one for each part. These two factors result in low levels of student creativity. This problem can be overcome by implementing the READING combination learning model. This study aims to explain the activities of teachers and students, analyze the increase in creativity and student learning outcomes. This study is a type of Classroom Action Research which is carried out with 4 meetings. The subjects of this study were 12 fourth grade students of SDN Banua Anyar 4 Banjarmasin. This research was conducted in semester 2, academic year 2023/2024. This study uses a qualitative approach. The data presented in this study are qualitative data obtained from observations of teacher and student activities, as well as student creativity. Quantitative data in this study were obtained from student learning outcomes. The results of this study stated that teacher activity at the first meeting scored 18, the second meeting scored 20, the third meeting scored 25 and the fourth meeting scored 27. The percentage of children's activity at the first meeting was 50%, the second meeting 58%, the third meeting 68%, and the fourth meeting 83%. Percentage of children's creativity in first meeting was 25%, the second 50%, the third 75%, and the fourth 100%. This has an impact on student learning outcomes, at the first meeting, student learning outcomes got a percentage of 58%, the second 58%, the third 75%, and the fourth 92%. The conclusion is learning with READING model can increase teacher and student activity, as well as student creativity and lear
Co-Authors Aslamiah Ervina Lailaturrahmah Muetia Patmah Muhammad Arsyad Jalalludin