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All Journal Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi Islam, Akuntansi, dan Manajemen
Syarif Hidayatullah
Universitas dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Strategies for Cassava Chips to Enhance Competitiveness in the Local Market at Rizky Jaya Sempurna SME Syarif Hidayatullah; Ahmad Soleh; Ida Ayu Made E. G.
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 3 (2026): Mei
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i3.701

Abstract

In the face of increasingly fierce competition in the cassava chip industry, strengthening competitiveness is crucial for business sustainability and growth, especially in the local market. One effective approach to improving competitiveness is to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This analysis provides a clear picture of the strengths, weaknesses, opportunities, and threats faced by cassava chip producers in the local market. This study aims to determine the marketing strategies for Rizky Jaya Sempurna MSME home industry cassava chips in the local market using the SWOT analysis method with four basic components, namely Strengths, Weaknesses, Opportunities, and Threats, with a sample of 24 respondents. The results of the study show that the IFAS and EFAS score recapitulation obtained from the IFAS matrix indicates strength and weakness factors from the 0.474 quadrant. This indicates that the cassava chip business of the Rizky Jaya Sempurna MSME is in a strong internal position. Meanwhile, the EFAS matrix shows that the opportunity and threat factors indicate a quadrant of 0.312. This indicates that the cassava chip product of Rizky Jaya Sempurna MSME is in a favorable situation, with the company gaining various opportunities from outside and strength from within.
Pemasaran Produk UMKM Keripik Singkong Dan Pisang Desa Kayu Arang Kecamatan Sukaraja Syarif Hidayatullah; Ida Anggraini
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 2 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i2.327

Abstract

This Thematic Community Service Program (KKN) aims to observe the process and marketing strategies applied in Micro, Small and Medium Enterprises (MSMEs) of cassava and banana chips production in Kayu Arang Village, Sukaraja Sub-district, Seluma Regency. The utilization of agricultural products is also designed to increase the consumption of a variety of local food sources with the principle of balanced nutrition. Business development can be directed by utilizing the potential that exists in the agricultural sector. Integrated business utilization is one of the innovations that can be used to support the economy, especially starting from the household. So that the output that you want to produce from this activity is a scientific article in the Journal of Community Service, a video of activities published on Google Drive and a Final Report in the form of a Report on the Results of the Implementation of UNIVED Thematic KKN Bengkulu Period 1. The methods used in Thematic KKN are participation, observation, interview, literature study and documentation.
Co-Authors Ahmad Soleh Ida Anggraini Ida Ayu Made E. G.