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Livynia, Virgyne
Bina Nusantara University
Social Sciences

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Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan Widhianto, Chandra Wibowo; Livynia, Virgyne; Ramadhany, Diana
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 4, No 1 (2003): The Winners Vol. 4 No. 1 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i1.3800

Abstract

Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both side. This research try to find out how big the connection between Customer Relationship Managemen (CRM) with customer satisfaction in Istana Nelayan Hotel. The result is there is significant connection between media with customer satisfaction in Istana Nelayan Hotel.
Co-Authors Ramadhany, Diana Widhianto, Chandra Wibowo