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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Meidarina Yunfin
Universitas Bangka Belitung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact? Meidarina Yunfin; Echo Perdana Kusumah; Mahrinasari MS; Reniati Reniati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.36478

Abstract

This study uses survey responses from 321 Indonesian tourists to examine the connection between cultural contact, destination attractiveness, visitor satisfaction, and the likelihood of a revisit intention to Himpang Lime Habang in the South Bangka regency of the Bangka Belitung province, Indonesia. Two significant findings from this investigation were obtained using Partial Least Squares-Structural Equation Modeling methods. The first finding is the correlation between satisfaction and the likelihood of future visits. Furthermore, a visitor's desire to return is unaffected by the attractiveness of a destination or the amount of cultural contact they have. Even though exposure to local culture and a destination's natural beauty can considerably enhance a visitor's experience, they have little bearing on whether or not someone will return.
Co-Authors Echo Perdana Kusumah Mahrinasari MS Reniati Reniati