Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Fany Depita Julianti
Fakultas Pertanian Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan (Studi Kasus pada Pengguna Aplikasi Belanja Online Tokokota) Eva Dolorosa; Fany Depita Julianti; Anita Suharyani
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 6 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i6.903

Abstract

This study aimed to empirically investigate the relationship between service quality and customer loyalty within the context of Tokokota's online platform in Pontianak. The research was conducted in Pontianak City with 150 respondents. Employing quantitative and qualitative data collection methods and leveraging structural equation modeling for analysis, the study identified key service quality dimensions (such as ease of use, information completeness, and product variety) that significantly influence customer loyalty. Employing a mix of surveys and interviews and analyzing the data with SEM, the study concluded that service quality greatly affected customer loyalty and highlighted specific service aspects that require improvement to increase loyalty. The findings provide valuable insights for Tokokota in formulating strategies to optimize service quality and enhance customer retention. Service quality is analyzed through indicators of ease of use, appearance, reliability, communication, and incentives.
Co-Authors Anita Suharyani Eva Dolorosa