Claim Missing Document
Check
Articles

Found 2 Documents
Search

Strategi E-Marketing dengan Pemanfaatan Influencer terhadap Keputusan Pembelian : Studi Kasus Brand Miniletics Laisya Kezia Clarinta; Rusdi Hidayat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1506

Abstract

In the digital era, online marketing plays a key role in achieving company targets. This research discusses online marketing strategies through E-Marketing with a campaign management approach supported by the presence of influencers. Using influencers, as experts in various fields, strengthens marketing messages by increasing credibility and appeal. This research focuses on evaluating the Mega Sale 11.11 campaign implemented by the Miniletics brand, with a special focus on the use of influencer marketing. The results of this research show that the targets set in the Mega Sale 11.11 campaign by utilizing influencer marketing still require improvement. Therefore, the aim of this research is to evaluate E-Marketing strategies by utilizing influencers on consumer purchasing decisions.
PENGEMBANGAN KEMAMPUAN MOTORIK ANAK USIA DINI MELALUI EKSPLORASI INOVATIF ALAT PERMAINAN SEDERHANA DI POS PAUD TERPADU KALIJUDAN Enoch David Lontolawa; Intan Ramadhita Pramidanirwa; Laisya Kezia Clarinta
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 5 (2024): September : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i5.2488

Abstract

Motor skill development in early childhood plays a crucial role in supporting physical, cognitive, social, and emotional growth. Efforts to enhance motor skills can be achieved through the use of simple play materials and an integrated approach. At Pos PAUD Terpadu Kalijudan, this effort is implemented through the application of innovative play materials designed to stimulate various aspects of motor skill development. The integrated approach at PAUD Kalijudan involves incorporating these play materials into the daily curriculum, thereby creating an environment that encourages children to practice motor skills in a fun and practical context. The program also includes training for educators and parents to ensure the effective and consistent use of these play materials both at home and in school. The implementation methodology includes phases such as Observation and Evaluation, Determination of Motor Skill Practice Types and Creation of Play Media, Socialization, and Practical Application. Through this approach, it is anticipated that children will be able to explore their motor skills, thereby supporting their overall physical, cognitive, social, and emotional development