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All Journal JURNAL SOSIAL HUMANIORA (JSH) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Prahardika Prihananto
Institut Teknologi Sepuluh Nopember
Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Komunikasi Pemasaran Bidang Keahlian Inovasi Layanan dan Kebijakan Publik (Program Studi Magister Inovasi Sistem dan Teknologi-ITS Surabaya) Lissa Noer; Gogor Arif Handiwibowo; Prahardika Prihananto; Ni Gusti Made Rai; Sri Yayu Ninglasari
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1509

Abstract

Program Pascasarjana semakin diminati. Hal ini tersebut dikarenakan lulusan pascasarjana dianggap memiliki kapabilitas yang cukup baik untuk menghadapi tantangan yang kompleks di masa mendatang. Banyak institusi pengguna lulusan pascasarjana mendorong sumberdaya yang dimilikinya, untuk dapat melanjutkan pendidikan pada level pascasarjana. Sehingga organisasi pengguna lulusan dapat lebih kompetitif. Dengan semakin banyaknya peminat program pascasarjana, maka institusi pendidikan tinggi berkompetitif dalam membuka program pascasarjana yang sesuai kebutuhan di dunia kerja. Hal ini berdampak pada semakin kompetitifnya persaingan penyelenggaraan program pascasarjana. Sekolah Interdisiplin Manajemen dan Teknologi-Institut Teknologi Sepuluh Nopember (SMIT-ITS), telah membuka program pascasarjana semenjak tahun 1996 (untuk program Magister Manajemen Teknologi). Tahun 2022, SIMT-ITS meluncurkan program Magister Inovasi Sistem dan Teknologi dengan bidang keahlian Kebijakan Publik. Program ini dibutuhkan pasar karena berbasis proses pengambilan keputusan pada tingkatan pengambil kebijakan. Untuk mendukung program studi baru ini dibutuhkan pendekatan marketing ke pasar agar publik segera mendapatkan awareness terkait bidang keahlian ini.
Efficiency Evaluation of Primary and Secondary Education Sector Performance in East Java Using Data Envelopment Analysis Bahalwan Apriyansyah; Syarifa Hanoum; Prahardika Prihananto; Siti Lailatul Mukaromah
Jurnal Sosial Humaniora Vol 13 No 2 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v13i2.7967

Abstract

Education has an important role in creating excellent human resources forthe advancement of national development. However, in Indonesia, there arestill gaps in equal access to education. This study aims to evaluate theperformance efficiency of the education sector to provide recommendationsof which considered inefficient by using the Data Envelopment Analysis(DEA) method. This study measures the technical efficiency of primary andboth secondary schools (junior and senior high School) in 38 regencies/citiesin East Java Province for three academic years (2016-2019). The resultsshowed that technical inefficiency still occurs in the implementation ofeducation in East Java. In addition, peer groups and improvement targetswere obtained for the inefficient regencies/cities. The indicators that mostinfluence the efficiency value of the education sector in East Java are theEducation Fund Allocation as the input variable and the School ContinuingRate as the output variable. The scale efficiency analysis shows that most ofthe education sector in East Java operates in decreasing returns to scale.
Pengaruh Fear of Missing Out (FOMO) dan Social Media Marketing terhadap Niat Pembelian pada Produk Healthy Lissa Rosdiana Noer; Prahardika Prihananto; Aqnis Asokawati; Sri Yayu Ninglasari; Ni Gusti Made Rai
Jurnal Sosial Humaniora Vol 17 No 1 (2024)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i1.20562

Abstract

The food and beverage industry in Indonesia has stimulated a surge inIndonesian youth's practice of consuming nutritious food, resulting in fiercerivalry among enterprises in the healthy food sector. In order to manage thehighly competitive business environment, organizations have increasinglyresorted to utilizing social media marketing as a means to increase consumerinclination to make purchases. However, the widespread use of social mediahas led to concerns about individuals feeling excluded or perceived asoutdated, a phenomenon commonly known as Fear of Missing Out (FOMO).The objective of this study is to examine the influence of Fear of Missing Out(FOMO) through social media marketing on consumers' inclination to makea purchase. We administered a survey using Google Forms to 120 participantsaged between 18 and 34. We then analyzed the collected data using partialleast squares structural equation modeling (PLS-SEM). The results indicatethat both the fear of missing out (FOMO) and social media marketing have abeneficial impact on the desire to purchase healthy food goods. Utilizing thefear of missing out (FOMO) in social media marketing techniques cansuccessfully enhance consumer attention and stimulate sales in the healthyfood industry.
Exploring the Impact of Trust, Perceived Utility, Ease of Use Perception, and Social Influence on E-Payment Adoption Lissa Rosdiana Noer; Jihan Fadhilah; Prahardika Prihananto; Bustanul Arifin Noer
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.18667

Abstract

Consumer behavior shifts from cash to digital transactions due to innovationsin payment system digitization, primarily through electronic payments likemobile banking and electronic wallets. In Indonesia, Shopee Pay emerged as aprominent non-bank QRIS provider in 2021, with the Quick Response CodeIndonesia Standard (QRIS) mandated for all payment service providers.QRIS usage potential is high in East Java, particularly in Surabaya, whereGeneration Z constitutes the dominant user group for digital payments. Tounderstand the factors influencing Generation Z's e-payment adoption, astudy investigated the impact of payment mediums (Shopee Pay and mobilebanking) on key variables: trust, perceived usefulness, perceived ease of use,social influence, intention to use, and actual usage of e-payment. UsingStructural Equation Modeling (SEM) and Multi-Group Analysis (MGA) on390 data points, the study revealed that trust, perceived usefulness, perceivedease of use, and social influence significantly influence intention to use,subsequently affecting actual e-payment usage. Furthermore, the study foundthat the effect of payment media on the relationship between trust andintention to use is notable only in mobile banking, whereas social influence'simpact on intention to use is significant exclusively for Shopee Pay, asindicated by MGA results.
Human Resources Planning Using Workload and Job Analysis as the Basis of Improving the Organizational Structure in the Marketing (Case Study of Pt. IMST) Ni Gusti Made Rai; Amanullah Baihaqi; Prahardika Prihananto; Syarifa Hanoum
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17970

Abstract

Strategic planning is crucial for every company to achieve organizationalgoals, with a focus on effectiveness, efficiency, and productivity in humanresource management. Human resource planning involves analyzingworkloads in alignment with job descriptions for each position. This researchwas carried out within PT IMST's Marketing Division, a company operatingin the railroad component distribution and trading industry. The primaryobjective was to examine employee workloads and integrate the findings withjob analysis to inform human resource planning. The study revealed thatincreased market penetration and project demand have led to higher physicaland mental workloads for workers. The NASA TLX method was employed toconduct the workload analysis. Based on the research results, it isrecommended that the optimal number of personnel be five for each positionof Head and Junior Specialist, four for Project Achievement Staff I, three forProject Achievement Staff II, and six for Administrative Staff. To addressthese staffing needs, human resource planning should prioritize recruiting oradding personnel who possess the requisite qualifications and competencies inaccordance with the established positions. By aligning recruitment effortswith the workload analysis and job descriptions, the company can ensure thatits workforce is appropriately sized and equipped to efficiently meet marketdemands and achieve organizational success.
Co-Authors Amanullah Baihaqi Aqnis Asokawati Bahalwan Apriyansyah Bustanul Arifin Noer Handiwibowo, Gogor Arif Jihan Fadhilah Lissa Noer Ni Made Gusti Rai Noer, Lissa Rosdiana Siti Lailatul Mukaromah Sri Yayu Ninglasari Syarifa Hanoum