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All Journal AL-ULUM : Jurnal Ilmu Sosial dan Humaniora
sunarmi . sunarmi
STIE Palangkaraya
Humanities Social Sciences

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Pengaruh Kualitas Jasa Pelayanan Di Hypermart Palangka Raya. sunarmi . sunarmi; Pamungkur Pamungkur
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 9, No 2 (2023): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v9i2.12708

Abstract

This research was conducted to uncover what consumers really want or expect and what consumers have perceived from the service quality they receive. The purpose of this research were: (1) To determine the factors that affect the quality of service at Hypermart Palangka Raya, (2) To determine what factors have the most influence on customer satisfaction at Hypermart Palangka Raya, (3) To acknowledge the most dominant factor in service provided at Hypermart Palangka Raya. The research employed a descriptive methodology. The data source consisted of responses obtained through a questionnaire given to respondents. The variables used were independent variables, namely: reliability (X1), responsiveness (X2), assurance (X3), empathy (X4), physical evidence (X5) which is the dependent variable is service quality (Y1) and customer satisfaction (Y2). Multiple regression analysis was used for statistical analysis. The findings of this research revealed the following: (1) Among the five variables between tangible, reliability, responsiveness, assurance, and empathy, tangible variable is the positive and significant factor on service quality variables at Hypermart Palangka Raya, (2) The most dominant factor in service quality at Hypermart Palangka Raya, (3) Service quality has a positive and significant effect on customer satisfaction at Hypermart Palangka Raya.  
FAKTOR-FAKTOR YANG MEMPENGARUHI SISA HASIL USAHA (SHU) KOPERASI, USAHA KECIL DAN MENENGAH (UKM) KALIMANTAN TENGAH sunarmi . sunarmi; Pamungkur . Pamungkur
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 10, No 2 (2024): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v10i2.16661

Abstract

The aim of this research is to determine the factors that influence the remaining results of cooperative businesses in Central Kalimantan province. The dependent variable in this research is Remaining Business Results. The independent variables in this research are Number of Members, Own Capital, Loan Capital, and Business Volume. The data analysis method used is the Error Correction Model (ECM). This research uses secondary data and annual time series data with a research period of 30 years, starting from 1994 to 2023. Based on the research results, it can be concluded that in the long term the number of members and capital themselves have a significant effect on the remaining business results. , while loan capital and business volume have no effect on the remaining business results. In the short term, the number of members and own capital do not affect the remaining business results, while loan capital and business volume influence the remaining business results.
PENGARUH CITRA MEREK DAN HARGA TERHADAP MINAT BELI PRODUK MIE INSTAN (Studi Pada Siswa SMA Negeri 1 Kuala Kapuas) Sunarmi . sunarmi
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 11, No 2 (2025): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v11i2.20718

Abstract

With market competition, one of the strategies used by companies to maintain their business is brand strategy. Price is also a determinant in consumer buying interest in the products offered from producers. By improving the brand quality of the product and producers can also promote these products using electronic media and social media, it can attract attention and with the quality of the brand. The purpose of this study was to determine the effect of brand image and price on buying interest in indomie. This study uses quantitative methods using a questionnaire. The data used used multiple linear regression analysis. The sample used was all SMA Negeri 1 Kuala Kapuas students with a population of 75 people. The results of data analysis show that there is an effect of brand image and price with a significant value of 0.000 or below 5% (0.05). The conclusion from the results of this study is that there is a positive and significant influence on buying interest in indomie.
Co-Authors Pamungkur . Pamungkur Pamungkur Pamungkur