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All Journal Jurnal Mirai Management JURNAL MANAJEMEN Jurnal Manajemen Jurnal Simki Economic
Harry Nugraha
Universitas Teknologi Digital
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengelolaan Sumber Daya Manusia dalam Upaya Meningkatkan Kualitas Pelayanan Pasien IGD pada RSUD Oto Iskandar Di Nata Silvi Fitri Utami; Harry Nugraha
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.602

Abstract

This study aims to analyze human resource management in an effort to improve the quality of emergency room patient services at Otista Regional Hospital. Problem data was obtained based on the Otista Regional Hospital Strategic Plan for 2021-2026. The research used qualitative research methods which describe based on data obtained through interview techniques and distributing questionnaires to the research location at Otista Hospital, Bandung Regency. The techniques used to analyze data are data reduction, data presentation, and drawing conclusions. The research results showed that based on questionnaire calculations, the average result was 4.65 with a very high index. Meanwhile, for the results of the questionnaire related to IGD HR, the average result was 4.28 with a very high index. The efforts made by Otista Regional Hospital to maintain this condition include ongoing training and guidance for human resources so that HR management at Otista Regional Hospital can continue to provide quality services to patients, especially emergency room patients.
STRATEGY MANAGEMENT ANALYSIS USING SWOT ANALYSIS IN INCREASE SALES AT AFECTO COFFEE SHOP Farhan Aldri; Harry Nugraha
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i1.2017

Abstract

The competition of the business world seems to increase by seeing the competition that occurs in the increasingly competitive coffee shop industry, the role of strategy is needed in achieving business goals and the need to develop effective strategies in the midst of fierce competition in the coffee shop industry. This research is qualitative research using descriptive methods. The type of approach used is a case study. Data collection techniques are carried out using observation, interview, questionnaire and documentation methods. While data analysis uses SWOT analysis techniques and descriptive analysis. Based on the results of the study showed that based on IFAS analysis obtained with an IFAS score of 3.41 and EFAS score obtained with a score of 1.30, this result shows that Afecto can increase sales. Afecto's position in a strong state can be seen from the level of opportunity greater than the threat he faces and the level of strength is higher than the level of weakness
Pengaruh Konten Marketing Terhadap Keputusan Pembelian Produk Fashion Muslim Di Tiktok Pada Masyarakat Desa Kopo Siva Agustina; Harry Nugraha
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9641

Abstract

This study aims to analyze the effect of content marketing on purchasing decisions for Muslim fashion products on TikTok in Kopo Village community. The growth of internet users and digital marketing, especially through platforms such as TikTok, has driven changes in consumer behavior in the rapidly growing Muslim fashion industry in Indonesia. However, there is still a research gap regarding the specific impact of content marketing on TikTok on Muslim fashion purchasing decisions in rural areas. This study used a quantitative approach. Data were collected through online questionnaires from 89 respondents in Kopo Village aged 20-34 years old, selected using purposive sampling technique. Data analysis includes descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression analysis, coefficient of determination, and T test. The results of descriptive analysis show that respondents rated the marketing content of Muslim fashion on TikTok as easy to understand and easy to find. The T test results show that marketing content has a positive and significant effect on purchasing decisions for Muslim fashion products, with a calculated t value greater than the t table. The coefficient of determination of 0.458 indicates that 45.8% of the variation in purchasing decisions is explained by marketing content, while 54.2% is influenced by other factors outside the research model. The conclusion of this study is that marketing content has a positive and significant influence on purchasing decisions for Muslim fashion products on TikTok in Kopo Village community. Keywords : Content, Purchase Decision, Fashion, Tiktok
Pengaruh Content Marketing Tiktok dan Brand Awareness Terhadap Minat Beli Konsumen UMKM Pride Chicken di Kota Bandung Salamatur Robiah; Harry Nugraha
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8761

Abstract

Penelitian ini bertujuan untuk mengukur Minat Beli Konsumen yang dipengaruhi oleh Content Marketing Tiktok dan Brand Awareness UMKM Pride Chicken di Kota Bandung, setelah mengetahui bahwa konten – konten viral yang dibuat oleh Pride Chicken tidak berbanding lurus terhadap peningkatan penjualan. Metode penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden. Data diolah dengan menggunakan Method of Successive Interval (MSI) dan diuji dengan analisis regresi linear berganda melalui software SPSS for Windows versi 31. Hasil penelitian menunjukkan bahwa Brand Awareness dan Content Marketing Tiktok berpengaruh positif terhadap minat beli. Secara parsial, Brand Awareness merupakan variabel yang paling dominan dengan Standardized Coefficient Beta sebesar 0,620 sedangkan Content Marketing Tiktok sebesar 0,238. Kesimpulan penelitian ini menunjukkan bahwa penguatan identitas merek lebih efektif dalam mendorong minat beli dibandingkan sekedar kualitas konten. UMKM Pride Chicken disarankan untuk lebih fokus pada strategi peningkatan kesadaran merek.
Co-Authors Farhan Aldri Salamatur Robiah Silvi Fitri Utami Siva Agustina