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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Management and Business (IJMB)
Eliza Eliza
Fakultas Ekonomi dan Bisnis, UPI YPTK Padang
Economics, Econometrics & Finance

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The Effect of Product Quality and TV Advertising on Purchasing Decisions for Pepsodent Sensitive Expert: Pengaruh Kualitas Produk Dan Iklan Di Tv Terhadap Keputusan Pembelian Pepsodent Sensitive Expert Puspa Leni; Jumiatul Mulya; Eliza Eliza
International Journal of Management and Business (IJMB) Vol. 4 No. 2 (2023): IJMB Vol 4. No. 2 (2023)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v4i2.157

Abstract

This study aimed to analyze the effect of product quality and TV advertising on purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City. The number of respondents used as a sample size is 100 respondents. This type of research is associative research. The results of this study indicate that product quality and TV advertising partially have a positive and significant effect on purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City. Simultaneously, product quality and television advertising positively and significantly affect purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City, with an R2 value of 86.1%..
Co-Authors Mulya, Jumiatul Puspa Leni