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Oscario, Angela
Bina Nusantara University
Humanities

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Simulasi Citra Nasionalis Melalui Fashion: Studi Kasus Batik Printing dalam Gaya Hidup Post Modern Masyarakat Kota Oscario, Angela
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3112

Abstract

Batik printing, especially imported batik printing has threatened Indonesian handwritten batik and Indonesian stamp batik. Batik printing, that from the point of view of post-modern aesthetic is called pastiche, is an imitation of Batik that lack of authenticity and orisinality. Ironically, Indonesian people, especially those who live in Jakarta and who always want to preserve Indonesian culture by wearing batik, are often wearing imported Batik printing. This allegedly occurred because majority of people who live in Jakarta are always searching for an identity. They are new comers that come from many Indonesian areas; that had already lost bonding with their origin areas. Therefore they easily fallen into imitation that can provide identitiy –eventhough it’s only an artificial identity- such as batik printing. Batik printing is able to provide an artificial identity by stimulating a nationalist image. People didn’t realize they have been living in fatamorgana of post-modern era. In this era, image becomes very dominant. It constructs reality, an illusive reality. People in Jakarta become concerned only with appearance and style. They have merged into a massive consumption. 
Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014) Oscario, Angela; Kuntjara, Hagung; Adhityatama, Agus
Humaniora Vol 7, No 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3511

Abstract

Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 
Penerapan Teori Struktur Cerita pada Pembuatan Film Oscario, Angela
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3185

Abstract

Since it was created in 19th century, film has been developed into one important communication media. The successful of communication depends on how the story was told; therefore many story structure theories were created. Unfortunately, those theories are rarely applied. Literature and field studies were performed to delve deeper in story structure theories and their implementations, starts from 3 acts structure, 8 sequences structures, and hero’s journey. Based on observation, these theories have been used in many box office films. Those theories are flexible, not strict formulas more likely the guidance maps to compose story. Structure story theories are the frameworks. But the content in the framework depends on each individual’s creativity. Therefore, using those theories won’t make our story generic. Story structure theories are tools to provoke, encourage, boost, and develop creativity. By implementing various structure story theories, film industries are expected to produce films with high-quality story that can be better in conveying any particular, messages. 
Pentingnya Peran Logo dalam Membangun Brand Oscario, Angela
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3429

Abstract

Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must reflect the soul of the entity. Considering how important a logo for a brand, a logo should be designed seriously. Ironically, there’re so many fast, and cheap logo design services that create an instant logo. Why is it happened? It’s because the brand owners have a lack of awareness of the important of a brand and a logo. It’s also because there are a lot of designers who have no respect on their profession. These kind of designers offer cheap services for an easy money with a little work. This situation can be bad for both of the brand owner and the designer. The price of logo design will be cheaper and cheaper, and the brand will not be developed well. That’s why it’s important to raise the awareness of the importance of a branding and a well designed logo which represent the soul of the entity. 
Kajian Tvc Wonderful Indonesia sebagai Cermin Citra Indonesia di Mata Dunia Oscario, Angela
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3542

Abstract

Tourism is one of the most important sectors supporting the economy of Indonesia. One way to develop the Indonesian tourism is strengthening the image of Indonesia in the world. To strengthen the image, Indonesia has replaced the old brand, ?Visit Indonesia?, and launched a new brand, ?Wonderful Indonesia?. Besides the logo, in order to campaign ?Wonderful Indonesia,? some television commercials have been launched. An advertising, which creates a powerful image, not only has a great power to influence the viewers but can also be a double-edged sword. Advertising can become a mirror of reality, but it can also become a distorted mirror of reality. A similar case happens with Wonderful Indonesia television commercial, which was released early in 2012 by the Ministry of Tourism and Creative Economy. The television commercial is considered to have distorted the image of Indonesia in the world by displaying only the culture, society, and nature of Java and Bali. Meanwhile, the other Wonderful Indonesia television commercial, ?Feeling is Believing,? which was launched by Indonesia Tourism Board in 2012 considered to have become quite successful framing the beauty, and diversity of the cultures, communities, regions, and natures of Indonesia. Learning from the mistakes, and considering the importance of an image, the future Wonderful Indonesia television commercial should be dealt more carefully. The image that is proper to represent Indonesia, the visual signifier should reflect the intended signified precisely.  
Simulasi Citra Nasionalis Melalui Fashion: Studi Kasus Batik Printing dalam Gaya Hidup Post Modern Masyarakat Kota Angela Oscario
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3112

Abstract

Batik printing, especially imported batik printing has threatened Indonesian handwritten batik and Indonesian stamp batik. Batik printing, that from the point of view of post-modern aesthetic is called pastiche, is an imitation of Batik that lack of authenticity and orisinality. Ironically, Indonesian people, especially those who live in Jakarta and who always want to preserve Indonesian culture by wearing batik, are often wearing imported Batik printing. This allegedly occurred because majority of people who live in Jakarta are always searching for an identity. They are new comers that come from many Indonesian areas; that had already lost bonding with their origin areas. Therefore they easily fallen into imitation that can provide identitiy –eventhough it’s only an artificial identity- such as batik printing. Batik printing is able to provide an artificial identity by stimulating a nationalist image. People didn’t realize they have been living in fatamorgana of post-modern era. In this era, image becomes very dominant. It constructs reality, an illusive reality. People in Jakarta become concerned only with appearance and style. They have merged into a massive consumption. 
Penerapan Teori Struktur Cerita pada Pembuatan Film Angela Oscario
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3185

Abstract

Since it was created in 19th century, film has been developed into one important communication media. The successful of communication depends on how the story was told; therefore many story structure theories were created. Unfortunately, those theories are rarely applied. Literature and field studies were performed to delve deeper in story structure theories and their implementations, starts from 3 acts structure, 8 sequences structures, and hero’s journey. Based on observation, these theories have been used in many box office films. Those theories are flexible, not strict formulas more likely the guidance maps to compose story. Structure story theories are the frameworks. But the content in the framework depends on each individual’s creativity. Therefore, using those theories won’t make our story generic. Story structure theories are tools to provoke, encourage, boost, and develop creativity. By implementing various structure story theories, film industries are expected to produce films with high-quality story that can be better in conveying any particular, messages. 
Pentingnya Peran Logo dalam Membangun Brand Angela Oscario
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3429

Abstract

Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built in many ways. One of the most important way is designing visual indentity, such as logo. Logo is a graphical element in the form of ideogram, symbol, emblem, icon, sign that is collectively form a trademark or commercial brand. Logo is the entrance that reflects a brand. Because of that, a logo must reflect the soul of the entity. Considering how important a logo for a brand, a logo should be designed seriously. Ironically, there’re so many fast, and cheap logo design services that create an instant logo. Why is it happened? It’s because the brand owners have a lack of awareness of the important of a brand and a logo. It’s also because there are a lot of designers who have no respect on their profession. These kind of designers offer cheap services for an easy money with a little work. This situation can be bad for both of the brand owner and the designer. The price of logo design will be cheaper and cheaper, and the brand will not be developed well. That’s why it’s important to raise the awareness of the importance of a branding and a well designed logo which represent the soul of the entity. 
Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014) Angela Oscario; Hagung Kuntjara; Agus Adhityatama
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3511

Abstract

Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 
Kajian Tvc Wonderful Indonesia sebagai Cermin Citra Indonesia di Mata Dunia Angela Oscario
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3542

Abstract

Tourism is one of the most important sectors supporting the economy of Indonesia. One way to develop the Indonesian tourism is strengthening the image of Indonesia in the world. To strengthen the image, Indonesia has replaced the old brand, “Visit Indonesia”, and launched a new brand, “Wonderful Indonesia”. Besides the logo, in order to campaign “Wonderful Indonesia,” some television commercials have been launched. An advertising, which creates a powerful image, not only has a great power to influence the viewers but can also be a double-edged sword. Advertising can become a mirror of reality, but it can also become a distorted mirror of reality. A similar case happens with Wonderful Indonesia television commercial, which was released early in 2012 by the Ministry of Tourism and Creative Economy. The television commercial is considered to have distorted the image of Indonesia in the world by displaying only the culture, society, and nature of Java and Bali. Meanwhile, the other Wonderful Indonesia television commercial, “Feeling is Believing,” which was launched by Indonesia Tourism Board in 2012 considered to have become quite successful framing the beauty, and diversity of the cultures, communities, regions, and natures of Indonesia. Learning from the mistakes, and considering the importance of an image, the future Wonderful Indonesia television commercial should be dealt more carefully. The image that is proper to represent Indonesia, the visual signifier should reflect the intended signified precisely.  
Co-Authors Adhityatama, Agus Agus Adhityatama Faris, Fithor Hagung Kuntjara Kuntjara, Hagung Luzar, Laura Christina Sriherlambang, Budi Sriherlambang, Budi Suhardjono, Liliek Adelina Zahra, Athaya