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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi
Wingston Markus Jusuf Longdong
Politeknik Negeri Manado
Economics, Econometrics & Finance

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Pengaruh Keselamatan dan Kesehatan Kerja (K3) serta Standar Operasional Prosedur (SOP) Terhadap Kinerja Karyawan di PT. PLN (Persero) ULP Paniki Agnes Tasya Palit; Christien Adriani Karambut; Wingston Markus Jusuf Longdong
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i1.157

Abstract

This research aim is to analyze the influence of occupational health and safety variables and standard operating procedures (SOP) on employee performance at PT. PLN (Persero) ULP Paniki. Occupational health and safety and SOP implementation are considered to have significant roles in creating a comfortable and effective work environment that supports optimal employee performance. The research employs a quantitative approach and a survey method involving 50 respondents from workers at PT. PLN (Persero) ULP Paniki. The research results show that there is a positive and significant relationship between occupational health and safety variables and employee performance. This finding indicates that the implementation of effective occupational health and safety programs contributes to the increase in employee performance. Furthermore, the analysis results also state that standard operating procedures (SOP) have a strong positive influence on employee performance. Based on these research findings, the recommendations proposed emphasize the need for increased investment in occupational health and safety programs, as well as a more efficient approach in delivering and explaining SOP within the PT. PLN (Persero) ULP Paniki area. Thus, the industry can create a more comfortable and effective work environment that fosters the achievement of optimal employee performance.
Marketing Plan Rica Roa Minyak Kelapa “ROKLA” Tri Utami Suharto; Nancy Henrieta Jesamine Mandey; Wingston Markus Jusuf Longdong; Mikke Marentek
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.171

Abstract

The culinary business world is currently developing very rapidly, especially in the city of Manado, which has great potential for hot chilli sauce products such as Rica Roa. The “Rokla” business comes with innovation using pure coconut oil (VCO), which is known to be healthier than the copra coconut oil that is generally used. This chilli sauce not only has a distinctive spicy taste, but also offers a unique taste thanks to the us of VCO. However, this business still in the early development stage,so it requires careful marketing planning. For this reason, a SWOT analysis is carried out to identify the strengths, weaknesses, opportunities and threats facing this business. Apart from that, the IFAS and EFAS matrices are also used to deepen the analysis and find the most appropriate marketing strategy. After analysing the SWOT, the STP (Segmenting, Targeting and Positioning) strategy is applied to determine the appropriate target market. Next, the 4P marketing mix (Product, Price, Place, Promotion) is used to implement the strategy that has been formulated. With this approach, it is hoped that the “Rokla” business can expand its market reach and increase its competitiveness, especially through digital promotion strategies and expanding distribution to various potential market segments.
Co-Authors Agnes Tasya Palit Christien Adriani Karambut Mikke Marentek Nancy Henrieta Jesamine Mandey Tri Utami Suharto