Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Bulletin of Community Engagement Jurnal Sipakatau
Wahyudin Rahman
Universitas Muhammadiyah Luwuk, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Students in Creating Good Democracy and Quality Elections Ade Putra Ode Amane; Kisman Karinda; Wahyudin Rahman; Wildan Zaman; La Ode Sabirila Jayalangi; Sri Ayu Laali; Haminun Dg. Matorang; Mustakim Ladee; Filo Leonardo Tinggogoy
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 4 (2026): Juni
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i4.345

Abstract

This community service activity aims to strengthen students' role in realizing a healthy democracy and quality elections through the dissemination of political education. The methods used include material presentations, discussions, and participatory reflections involving students, academics, and local government. The results of the activity demonstrated an increase in students' understanding of substantive democracy, critical awareness of vote buying practices, and the importance of Pancasila values ​​in political life. Furthermore, this activity strengthened the synergy between universities and the government in improving the political literacy of the younger generation. Students have been proven to have a strategic role as a moral force, social control, and agents of change in encouraging a participatory, transparent, and integrity-based political culture in order to realize a quality democracy.
Digital Branding Strategies for Tourism Destinations in Luwuk Banggai: Challenges and Opportunities Wahyudin Rahman; Sutrisno K Djawa; Pardin Lasaksi
Bulletin of Community Engagement Vol. 6 No. 2 (2026): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v6i2.2627

Abstract

This study analyzes the digital branding strategies used to promote tourism destinations in Luwuk Banggai and examines the challenges and opportunities that shape their implementation. Materials and Methods: A qualitative descriptive design was employed. Data were gathered through semi-structured interviews, field observations, documentation, and analysis of tourism-related social media content. Participants represented the tourism office, destination management, local tourism businesses, content creators, and domestic tourists. The material was analyzed thematically through familiarization, coding, categorization, theme development, cross-source comparison, and interpretation. Results: Instagram and TikTok were the most intensively used platforms because they supported visual storytelling, short-form video, rapid circulation, and direct audience interaction. Branding practices centered on destination photography, reels, short videos, captions, hashtags, and user-generated content. At the same time, the findings revealed a visibility–capability gap: strong platform adoption was not yet matched by consistent brand identity, coordinated editorial planning, professional content production, digital marketing competence, promotional resources, or reliable connectivity. Opportunities arose from expanding social media use, visitor-created content, influencer partnerships, digital tourism behavior, and community participation. Conclusions: Digital branding can strengthen the visibility and competitiveness of Luwuk Banggai, but sustainable results require an integrated destination identity, differentiated platform roles, systematic content governance, stronger human-resource capacity, improved infrastructure, and collaboration among public, private, community, and creator stakeholders. The study contributes a contextual explanation of how regional destinations can achieve high online visibility while still facing limited institutional branding capacity.
Intelligent Marketing Management: A Bibliometric Analysis of AI-Driven Technologies in Marketing Wahyudin Rahman; Sutrisno Djawa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3940

Abstract

The integration of AI-based technologies, such as machine learning and natural language processing, is crucial for intelligent marketing management. This study explores market intelligence, encompassing marketing insights, alliance-centric focus, services, and marketing transformation to address dynamic consumer preferences and technological advancements. This study examines the application of AI in marketing through bibliometric analysis and evaluates the effectiveness of market intelligence components. The method used was a comprehensive bibliometric analysis using performance metrics and science mapping conducted on publications from the Scopus and Web of Science databases (2020–2024), using VOSviewer for network visualization. The findings revealed that a total of 9,067 papers from 63 countries were published between 2022 and 2024, with the largest contribution from the United States. Publications were categorized as mathematical modeling (18.9%), exploratory (16.5%), conceptual (17.3%), theoretical review (20.8%), case study (13.8%), and simulation (12.5%). Between 2020 and 2022, 254 articles were identified, highlighting the role of AI in hyperpersonalization, predictive analytics, and chatbots. AI improves marketing efficiency and personalization, but requires an integrated framework for adoption. Future research should focus on industry-specific AI implementations to address barriers such as ethical issues and technology adoption.
Co-Authors Ade Putra Ode Amane Filo Leonardo Tinggogoy Haminun Dg. Matorang Karinda, Kisman La Ode Sabirila Jayalangi Mustakim Ladee Pardin Lasaksi Sri Ayu Laali Sutrisno Djawa Sutrisno K Djawa Wildan Zaman