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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Creative Student Research
Joy Stevani Simangunsong
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini Joy Stevani Simangunsong; Yoga Saputra Manihuruk; Rizki Sitanggang; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3030

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.
The Effect of Entrepreneurial Mindset and Self-Confidence on the Entrepreneurial Interest of Business Education Students, Class of 2023, Faculty of Economics and Business, Universitas Negeri Medan Joy Stevani Simangunsong; Randeska Manullang
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11863

Abstract

This study aims to determine the effect of entrepreneurial mindset and self-confidence on the entrepreneurial interest of students of the Business Education Study Program, Class of 2023, Faculty of Economics and Business, Universitas Negeri Medan. The study employed a quantitative approach with an ex post facto method. Data were collected through a questionnaire developed using a Likert scale to measure students' levels of entrepreneurial mindset, self-confidence, and entrepreneurial interest. The population comprised 60 Business Education students of the 2023 cohort, all of whom were taken as the sample using a total sampling technique. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, the t-test, the F-test, and the coefficient of determination (R²). The results show that entrepreneurial mindset and self-confidence have a positive and significant effect on students' entrepreneurial interest. These findings indicate that the better the students' entrepreneurial mindset and the higher their self-confidence, the higher their entrepreneurial interest. Conversely, a weak entrepreneurial mindset and low self-confidence may result in low interest among students in starting a business. Therefore, developing an entrepreneurial mindset and enhancing self-confidence are important factors to consider in efforts to increase the entrepreneurial interest of Business Education students.
Co-Authors Lenti Susana Saragih Randeska Manullang Rizki Sitanggang Yoga Saputra Manihuruk