Journal of Creative Student Research
Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research

Analisis Strategi Customer Relationship Management (CRM) Terhadap Efektivitas Perusahaan Go-Jek Di Era Era Digital Masa Kini

Joy Stevani Simangunsong (Unknown)
Yoga Saputra Manihuruk (Unknown)
Rizki Sitanggang (Unknown)
Lenti Susana Saragih (Unknown)

Article Info

Publish Date
03 Dec 2023

Abstract

This research uses a library research method with a library research approach. This research was designed to identify the strategies implemented by Go-Jek, the impact of implementing CRM, obstacles in implementing CRM, and solutions to overcome these obstacles. Gojek CRM is a company that has many enthusiasts and customers. This land transportation company operating in the service sector utilizes developments in information technology to market the service products it produces. CRM allows businesses to better understand what their customers need and want, preventing them from switching to other companies in today's digital era.

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Journal Info
Journal of Creative Student Research
Website

Abbrev

jcsr

Publisher

Politeknik Pratama Purwokerto

Subject

Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

Description

Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang ...