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Peran Komunikasi Persuasif Dalam Media Sosial Setya Prihatining Tyas; Nazlah Azzahra; Bernika Meilani Ifada; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.956

Abstract

Social Media, as a growing persuasive communication environment, provides space for different types of persuasive communication that influence ideas, perception, and dissemination of information. Social Media, as an online platform with fast messaging speeds, is shaping a new communication landscape. In its development closely linked to communication technologies, social media provided a space for users to share ideas and information, creating virtual communities. Despite providing advantages such as marketing and global interaction, social media has also come under criticism for the spread of false information and negative social phenomena. This study used qualitative analysis method with primary data obtained from textbooks, journals, and documents, while secondary data were analyzed through content analysis. Social Media is becoming an important tool in the context of politics, by influencing digital literacy, political education, public opinion, raising support, and developing political communication skills. In terms of information dissemination, persuasive communication on social media can shape opinions through social campaigns and persuasive messages. social media has changed the way we communicate, shape opinions, and influence behavior. Persuasive communication plays a central role in shaping collective narratives, influencing ideas, and driving action. In the complexities of social media, managing persuasive communication ethically is key to achieving positive impact.
Analisis Framing Dalam Kasus Penyalahgunaan Kip Kuliah Mahasiswi Universitas Diponegoro Di Media Sosial X Dan Media Online Kompas.Tv Arfian Suryasuciramdhan; Maya Meliasari; Bernika Meilani Ifada; Muhammad Adnan Faidh
Journal of Creative Student Research Vol. 2 No. 3 (2024): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i3.3824

Abstract

This research aims to identify news about the misuse of KIP Lectures circulating in Indonesian online media through platform X (Twitter). The four stages of Framing Entmant include: Define Problem, Diagnose Cause, Make moral judgment and Treatment recommendation. This research uses Robert N's framing analysis method. Entman with a qualitative approach. The results of the research show that Define Problem in the news is related to government policies in the supervision of students/students who receive KIP Lectures that are not in accordance with regulations and can be said that the recipient has a qualified economic background, Diagnosis cause is shown in the form of an indifferent attitude and lack of responsiveness to the government in response to cases of KIP Lecture abuse, Make moral judgment in the form of affirmation that netizens or netizens are attentive in this program as a form of their contribution to the state, and the treatment recommendation offered is how the government collaborates with the same community - the same as overseeing the implementation of the KIP Lecture program and quickly responding to the response to complaints against fraud/abuse As well as tightening the enforcement of rules and regulations in getting KIP Lecture. Online media is a public space that is considered important as a reference in improving public information literacy, so that the news is expected to be objective and educational.