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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MOVE: Journal of Community Service and Engagement
Echo Perdana Kusumah
Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Creative Economy Competitiveness Improvement Program for MSMEs in Pangkalpinang City Darman Saputra; Maya Yusnita; Indah Noviyanti; Nanang Wahyudin; Sumar Sumar; Echo Perdana Kusumah
MOVE: Journal of Community Service and Engagement Vol. 2 No. 6 (2023): July 2023
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i6.215

Abstract

Deshanda Craft is one of the craft businesses in East Kace Village which has been established since 2018. So researchers want to carry out research with the aim of analyzing the value of the creative economy of craft crafts at Deshanda Craft. The results of the study show that the value contained in Deshanda Craft begins with the creation stage where at this creation stage seeks innovative ideas from the internet and then modifies it to make craft patterns, then the production stage where this production stage manages input or materials in the form of nipa palm sticks as raw materials and into flower vases, baskets, tissue holders for the distribution stage in this Deshanda Craft marketed through online media to factories in the form of wholesalers, and this commercialization stage is through providing information to consumers about the products being marketed.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Sapi di Desa Padang Baru: Empowerment of Local Economic Community through Cattle Farming Business Management Strategy in Padang Baru Village Iza Guspian; Nanang Wahyudin; Dian Prihardini Wibawa; Indah Noviyanti; Darman Saputra; Ary Fakturrachman Aryansyah; Echo Perdana Kusumah; Sumar Sumar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 10 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i10.7540

Abstract

Cattle farming in Padang Baru Village plays a vital role in empowering the local economy, especially in the livestock sector which is one of the sectors with the largest population on Bangka Island. However, the limitations of the local community in being able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this Community Service is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies and digital content design. The implementation of activities uses the method of socialization and direct practice to cattle technology actors, cattle businesses, related stakeholders, and local community leaders. The results of the community service showed that participants were enthusiastic about asking questions and gaining new knowledge on how to implement programs to market cattle and provide a touch of digital product content that attracts consumer interest. It is hoped that the community empowerment approach in the cattle business management strategy, will create a multiplication effect in the local economy and maximum economic growth.
Co-Authors Ary Fakturrachman Aryansyah Darman Saputra Dian Prihardini Wibawa Indah Noviyanti Iza Guspian Maya Yusnita Nanang Wahyudin Sumar, Sumar