Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal MOVE: Journal of Community Service and Engagement International Journal of Business and Quality Research
Marsha Ayunita Irawati
Sekolah Tinggi Ilmu Ekonomi Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Socialization of Improving Sales Quality for MSMEs in Semarang City Fidyah Yuli Ernawati; Marsha Ayunita Irawati; Arini Novandalina
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.337

Abstract

The global recession will certainly weaken exports which are one of the sources of growth in Indonesia. Furthermore, weakening exports followed by shrinking foreign capital flows will weaken the rupiah exchange rate, especially as capital outflows have the potential to increase along with the increase in benchmark interest rates in developed countries. If we assume that the world will experience a recession, then the impact, both directly and indirectly, will hit the domestic economy, everywhere. Therefore, every country needs to prepare itself to face the threat of recession. Objective: To provide insight into improving the quality of sales for MSMEs in Semarang City and to provide outreach &; training on digitizing MSME sales in Semarang City. Implementation Method includes the following: (1 ) Planning and preparation (2) Implementation of training (3) Evaluation. core activities by delivering material on entrepreneurship digitalization and continued with the use of social media in implementing digitalization. The first material conveys the importance of digitalization for today's business, its role and stages of implementation. The second material discusses in detail what social media can be used, such as WhatsApp Business, Facebook Ads and other media that are currently being used, such as TikTok and Instagram. This activity ended with a discussion and questions and answers to strengthen the community's understanding and practice in utilizing digital media which has been explained. All Semarang City MSME Actor Training activities have been carried out smoothly and according to plan. The main aim of holding the training was to increase the knowledge and skills regarding the role of digitalization in entrepreneurship for the participants. especially for MSME business actors in Semarang City, it can be an opportunity for academics to carry out research and service. Optimizing understanding and practice in every community business is used to improve the marketing of its products and get better profits from these economic activities. The results can be used to focus on specific social media uses that are relevant to the target market.
The Effect of Employee Well-Being Programs on Employee Retention in the Flexible Work Era : A systematic review using bibliometric methods fidyah yuli ernawati; Silvia Hendrayanti; Marsha Ayunita Irawati
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1771

Abstract

The development of the modern world of work is characterized by the increasing adoption of flexible work patterns and greater attention to employee welfare. This study aims to analyze trends and research developments related to the influence of work flexibility and employee welfare programs on employee retention in the flexible work era through a bibliometric approach. By analysing 200 articles published in reputable international journals during the period 2019–2024, the study found that work flexibility—such as self-paced scheduling and an independent workplace—as well as comprehensive well-being programs consistently contribute positively to employee satisfaction, loyalty, and retention. These findings are increasingly relevant amid changing preferences of millennials and Gen Z who highly value work-life balance and work autonomy. The analysis also shows that the integration of flexible work policies and comprehensive welfare programs can reduce stress levels, increase motivation, and create a work environment that supports employees' emotional attachment to the organization. The practical implications of this study emphasize the importance of developing an adaptive and employee-based human resource policy so that organizations can retain the best talent amid the dynamics of changing work patterns. The study also identifies future research agendas to deepen understanding of the relationship between work flexibility, well-being, and employee retention in an ever-evolving work context.
Co-Authors Arini Novandalina Fidyah Yuli Ernawati, Fidyah Yuli Silvia Hendrayanti