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All Journal Science Information System and Technology Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Muhammad Surya Saleh
Universitas Nasional
Computer Science & IT

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Characteristics of Tourists Visiting Setu Babakan Dipa Awaloedin; Padri Achyarsyah; Rizki Nurul Nugraha; Muhammad Surya Saleh
West Science Information System and Technology Vol. 2 No. 01 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i01.849

Abstract

The research with the title "Characteristics of Tourists Visiting Setu Babakan" was chosen to understand more deeply the characteristics of tourists visiting a tourist destination. The success and sustainability of a destination is highly dependent on a deep understanding of geography, demography, psychography and tourist behavior. The research location is Setu Babakan, Srengseng Sawah, Jagakarsa, South Jakarta. The urgency of this research is to improve the tourist experience and optimize the utilization of Setu Babakan's resources. By analyzing tourist characteristics, Setu Babakan can plan development strategies more effectively and can increase the number of visits. The data collection method is by distributing questionnaires to 100 respondents who have been determined by the slovin formula, interviews with informants who are purposely selected, and literature from previous studies. This type of research data is quantitative and the approach used is descriptive quantitative. The results showed that most Setu Babakan tourists came from within the city, dominated by Gen Z and Millennial age groups with preferences for cultural tourism activities. Setu Babakan tourists are relatively middle economic level, intend to visit again, and are willing to recommend this destination to friends and family. Setu Babakan needs to improve facilities in accordance with tourist expectations.
ANALISIS PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI MUSEUM TEKSTIL JAKARTA Asep Parantika; Muhammad Surya Saleh
BETRIK Vol. 15 No. 03 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/0ysc0v47

Abstract

This study analyzes the content and sentiment of Jakarta Textile Museum's social media. to analyze the effectiveness of social media content and identify audience perception of Jakarta textile Museum's social media content. The method used is qualitative, data collection is carried out through observation of the textile Museum's social media activities, as well as related literature studies. The study aims to identify effective social media strategies, analyzes the challenges faced and provide recommendations to support increasing the number visits. The result of study from the analyzes of the content and sentiment of Jakarta textile Museum's social media promotion show that although there have been positive, there is still room for development in terms of audience interaction and engagement
Co-Authors Asep Parantika Dipa Awaloedin Nugraha, Rizki Nurul Padri Achyarsyah