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ANALISIS PERILAKU PELANGGAN GENERASI Y DAN Z DALAM MEMILIH COFFEE SHOP BRAND LOKAL Tria Husnul Chotimah; Asep Parantika
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.152 KB) | DOI: 10.33578/mbi.v17i5.213

Abstract

Currently coffee is increasing every year, coffee lovers today are not only parents but nowadays coffee is also favored by generations y and z. Coffee shops today have grown rapidly and coffee shops today can be found in malls, outlets and offices. Currently, local brands attract attention for young people because they have facilities such as wifi, air conditioning, power plugs, toilets, private rooms and musholahs and Instagramble photo spots. Based on this background, it aims to find out the factors for choosing local brand coffee and find out the activities carried out by generations y and z in the coffee shop.This research uses descriptive qualitative and to collect data through interviews, observations and literature studies, in this study was conducted with 10 visitors, 1 owner and 1 barista which was carried out at the coffee shop Salihara patro 24a and Salihara hangout. The results of the research genarisi y and z like local brands because, the menu varies, the price is relatively a place where the atmosphere is comfortable and easy to go to and the facilities in the coffee shop and close to campus. Their usual activities during the coffee shop are hanging out and chatting, doing tasks, exchanging ideas and enjoying coffee and other activities in the coffee shop
PENINGKATAN KUALITAS PENGINAPAN DAN WARUNG MAKAN UNTUK PELAYANAN PARIWISATA DI KEPULAUAN SERIBU, DKI JAKARTA Reinhard George Sirait; Renny Nurhasana; Asep Parantika
Media Bina Ilmiah Vol. 17 No. 6: Januari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i6.242

Abstract

Pariwisata merupakan sektor penting dalam pembangunan. Saat ini banyak dikembangkan model pariwisata berbasis desa wisata. Tujuan dikembangkan desa wisata adalah pelibatan masyarakat setempat dengan mengembangkan mutu produk desa tersebut. Desa wisata dibangun dengan konsep kembali ke alam dan menawarkan gaya hidup masyarakat yang lebih alami dengan menunjukkan keaslian budaya daerah. Dalam pengembangannya, desa wisata membutuhkan sarana dan prasarana penunjang kegiatan pariwisata, salah satunya adalah penginapan dan warung makan dan minum. Kepulauan Seribu merupakan tempat tujuan pariwisata yang diminati masyarakat, membutuhkan edukasi potensi usaha penginapan dan usaha warung makan serta minum. Peningkatan kualitas dari usaha penginapan dan usaha warung makan serta minum memberikan dampak terhadap kegiatan pariwisata. Setelah adanya edukasi yang sesuai dan dipraktekkan dengan pendampingan secara langsung, usaha penginapan dan usaha warung makan serta minum dapat memperbaiki standar dan terpromosi dengan baik.
ANALISIS POTENSI DAYA TARIK GASTRONOMI DI KAWASAN WISATA KULINER PECENONGAN JAKARTA PUSAT Hanif Rochmadika; Putri Adinda Trisia; Asep Parantika
Jurnal Inovasi Penelitian Vol 3 No 8: Januari 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i8.2377

Abstract

Pecenongan merupakan kawasan yang terletak di Ibu Kota Jakarta, tepatnya Jakarta Pusat. Kawasan Pecenongan merupkan kawasan wisata kuliner yang menyajikan berbagai macam jenis makanan dan minuman yang dapat dinikmati oleh pengunjung. Kuliner merupakan bagian dari pendukung parwisata yang tidak dapat dipisahkan. Wisata kuliner dapat menjadi daya tari wisatawan yang berkunjung untuk sekrdar mencicipi rasa serta mengetahui proses penyajiannya yang dikenal dengan gastronomi. Metode penelitian yang digunakan, yaitu kualitatif, bersumber dari observasi, wawancara, dan studi literatur. Tujuan penelitian ini adalah untuk mengatahui daya tarik gastronomi yang terdapat di Kawasan Pecenongan, Jakarta Pusat. Hasil penelitian Kawasan Pecenongan memiliki potensi daya tarik gastronomi sesuai dengan indikator operasional variabel penelitian, terdapat tiga potensi daya tarik wisata gastronomi yaitu Lumpia Jakarta, Bubur Kwang Tung, dan Martabak Pecenongan. Pada tempat ini wisatawan bisa belajar mengenai sejarah perkembangan rumah makan dan melihat proses pembuatan dari makanan yang disajikan. Selain itu Kawasan Pecenongan memupunyai nilai sejarah sebagai wisata gastronomi di Jakarta.
Examining the impact of tourism on local communities in Wae Rebo tourism village NTT using the doxey index Ramdhan Kurniawan; Asep Parantika
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3782

Abstract

Tourism development in many places has proven to not only have positive impacts, but also negative impacts on tourist destinations, including local communities. To reduce the negative impacts of tourism activities on tourist destinations, it is highly dependent on planned and sustainable tourism development. Therefore, it is necessary to assess the impact of tourism activities currently felt by local communities in tourist destinations to determine the corrective measures needed to achieve planned tourism development. This research aims to examine at which stage tourism development has been felt by the local community of Wae Rebo - NTT using the Doxey Irritation Index theory. This research uses a descriptive quantitative-qualitative mixed method. Primary data was collected by conducting questionnaires to 44 heads of families of the Wae Rebo community, and interviewing several stakeholders such as village heads, tribal heads, heads of tourism offices, related NGOs. Secondary data was obtained from various literature and data publications that support the theme and object of research. This applied research will be conducted for 6 months. It is expected that by expressing the opinions of local people about the impact of tourism development in Wae Rebo village - NTT. It can be known the stages of irritation that are currently felt, as well as the impact on social, cultural, economic and environmental in the village of Wae Rebo Tourism - NTT.
Potential For Marine Tourism Development in Kelapa Island, Thousand Islands, DKI Jakarta Asep Parantika; Kelly Indah Sari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.258

Abstract

Purpose: The study's objectives were to ascertain the current and potential circumstances on the island of Siput and the difficulties and possible strategies for promoting marine tourism there. Research methods: The researcher's qualitative method includes interviews, observation, and documentation. Data triangulation is the analytical approach employed. Result and discussion: The results show that Kelapa Island has advantages regarding uniqueness and beliefs held by individuals in the local community. The role of MSMEs around the island is also one of the advantages possessed by Kelapa Island. In addition, it was also found that the weakness of Kelapa Island is the need for more available funding for further development. While rivalry, egotism, and natural calamities pose challenges, Kelapa Island has the potential draws several businesses to invest there. The 4A (Attraction, Accessibility, Amenities, & Ancilliary) tourist development strategy for Kelapa Island has specific components that have been completed, beginning with attractions in the form of activities and cuisine. In contrast, amenities still need to be concentrated on restrooms and places of worship. Implication: This research can be used for further study, analyzing tourism and its development.   Keywords: Tourist Attractions, Marine, Tourism Development Strategy, Kelapa island
Pengalaman Pelanggan terhadap Minat Berkunjung Kembali pada Glamping Forest Garden Batulayang Lioe Lyly Soemarni; Andine Sentana Wiradinata; Asep Parantika
Jurnal Manajemen Dirgantara Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i2.1210

Abstract

This research intends to examine how much influence the effect customer experience revisit intention at Forest Garden Batulayang glaGlamping that it can help investors, manufacturers, and owners of glamping to understand and develop glamping’s quality through customers' experiences, which hopes to increase revisit intention so it can help glamping tourism development. This research uses a quantitative method. Data was collected using a questionnaire with a Likert scale, which was distributed by purposive sampling on a non-probability sampling technique with sample criteria that had used glamping services at Forest Garden Batulayang. Data were processed by SPSS version 22 for Windows and tested for data validity, reliability, and normality. Data was also analyzed using the hypothesis test and simple linear regression. The result of this research explains that there was an impact on customers' experiences that significantly influence revisit intention at Forest Garden Batutayang glamping by 67,9% from 92 samples analyzed from the 1109 population.