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All Journal Jurnal Komunikasi Global Jurnal Peurawi: Media Kajian Komunikasi Islam
Ibnu Sa'dan
Universitas Islam Negeri Sumatera Utara
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Inovasi Organisasi Desain Komunikasi Visual Produk Lokal Syahril Furqany; Hendri Ahmadian; Ibnu Sa'dan; Yusnadi MS; Hasrat Efendi Samosir
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.33037

Abstract

Pelaku Usaha Mikro Kecil dan Menengah (UMKM) membutuhkan pendampingan dalam memanfaatkan sosial media untuk promosi produk. Media sosial dapat dimanfaatkan oleh mahasiswa ke arah yang positif untuk pengembangan keahlian dalam bidang desain grafis. Penelitian ini bertujuan meningkatkan keahlian mahasiswa dengan memanfaatkan perkembangan teknologi terutama dalam bidang desain grafis. Metode penelitian menggunakan Participant Action Reseach (PAR) yang mana mahasiswa dilatih keahlian desain grafis kemudian praktik desain promosi produk lokal yaitu Zuper Sabun Cair dan Vaction Parfum Sepatu. Hasil penelitian menunjukkan bahwa mahasiswa berkolaborasi dengan produk lokal dalam menentukan goal setting dan brand identity sehingga produk lokal menjadi lebih terpercaya dan mampu meyakinkan calon konsumen. Studi ini menunjukkan pentingnya memahami konsep komunikasi pemasaran dan memiliki keahlian komunikasi visual dalam membangun identitas merek. Kolaborasi perguruan tinggi dengan masyarakat mampu menciptakan lapangan pekerjaan baik bagi masyarakat maupun untuk mahasiswa.Micro, Small and Medium Enterprises (MSMEs) need assistance in utilizing social media for product promotion. Social media can be exploited by students in a positive direction to enhance their expertise in graphic design. This research aims to improve students' skills by leveraging technological advancements, particularly in the field of graphic design. The research employs the Participant Action Research (PAR) method, where students are trained in graphic design skills and subsequently practice designing promotions for local products such as Zuper Liquid Soap and Vaction Shoe Perfume. The findings reveal that students collaborate with local products to establish goal settings and brand identity, enhancing the trustworthiness of local products and convincing potential consumers. This study illustrates the importance of understanding marketing communication concepts and possessing visual communication skills in building brand identity. The collaboration between universities and communities can create job opportunities for both the community and students, showcasing the significance of such partnerships in fostering economic development.
Pendekatan Komunikasi Islam Ayah dan Anak : Studi Pada Keluarga di Kecamatan Darussalam Banda Aceh Ibnu Sa'dan
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to look at the role of fathers in leading or building a family. Fathers have great duties and functions not only to earn a living but also as protectors, role models, educators. This understanding does not seem to be fully fulfilled by most people. Indonesia adheres to a patriarchal system, thus seeing the father's role as only earning a living for his family. As a result, the father's role becomes partial and creates an imbalance in forming a family. Many children lose a father figure physically and psychologically, making children look for happiness, story friends other than their family. By building Islamic communication, it is hoped that the father's presence can be felt by children and families. The research method used is descriptive analytical method with qualitative approach. The data collection method is by conducting interviews with a number of fathers who live in Darussalam District, Banda Aceh. The results showed that to form a harmonious family, knowledge and religious knowledge are needed by applying Islamic communication principles such as qaulan karima, qaulan baligha, qaulan maysura, qaula sadida, qaulan layyina, qaulan ma'rufa. And it must be balanced by maximising the role of the father to be a family economic supporter (economic provider), providing time for the family (friend and playmate), providing a sense of comfort (caraviger and protector).
Co-Authors Hasrat Efendi Samosir Hendri Ahmadian Syahril Furqany Yusnadi MS