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All Journal Journal of Humanities and Social Studies An Nadwah Jurnal Ners Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan Jurnal Komunikasi Global Solo International Collaboration and Publication of Social Sciences and Humanities Dawuh: Islamic Communication Journal
Hasrat Efendi Samosir
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Merajut Ummatan Waasathan di tengah Pandemi menuju Ukhuwah Wathoniyah Devi Eka Yulita Br. Tarigan; Hasrat Efendi Samosir
An Nadwah Vol 26, No 1 (2020): JANUARI - JUNI
Publisher : Fakultas Dakwah dan Komunikasi UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.024 KB) | DOI: 10.37064/nadwah.v26i1.9462

Abstract

The purpose of this paper is to find out how to knit the wasathan ummatan in the midst of a pandemic towards ukhuwah wathoniyah. The approach used in this paper uses a library research method or approach, while data collection is done by examining, collecting and exploring several books, journals, related information from print and electronic media, as well as things that are considered relevant to the writing. The findings of this paper are to know how to knit a wasathan ummatan (middle), that is, to become a personal mediator in the midst of a pandemic, by not becoming a proponent and confusing the atmosphere that results in the disruption of this nation. The method that is taken to create national harmony starts with yourself, by becoming a person / middle ummat (wasathan), after you are tidied up, it will affect the environment that makes the nation's life harmonious even in the midst of a pandemic, by taking the steps described in the writing this so that the creation of ukhuwah wathoniyah (fellow countrymen)
Election Socialization Through a Cross-Cultural Communication Approach Hasrat Efendi Samosir
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7471

Abstract

The purpose of this article is to reveal how the socialization of elections through a cross-cultural communication approach, in many ways, the relationship between culture and communication is reciprocal. This research method uses a qualitative research approach. The results of this study are that in the context of election socialization as an alternative solution to dealing with high levels of society who are apathetic and not exercise their right to vote or Abstentions (white group), an approach using cross-cultural communication is very appropriate to be used as a model and offer so that people are closer and have sensitivity and concern high expectations for each election event to produce better leadership, the descriptions above are still in the nature of an offer which, if further formulated, will become an alternative model for socializing elections to the public. Finally people realize the essence of democracy itself; of the people, by the people and for the people.
PENGARUH PELAKSANAAN KULIAH KERJA NYATA TERHADAP AKHLAKUL KARIMAH MELALUI PROGRAM MAGHRIB MENGAJI DI PINANGSORI Hasrat Efendi Samosir; Ayidah Nasution; Adelini Siagiaan; Siti Mutiah Siregar; Shakira Fara Indira
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18628

Abstract

Tujuan dari diadakannya penelitian ini adalah untuk mengetahui sebesar apa pengaruh dari pelaksanaan kuliah kerja nyata terhadap akhlakul karimah melalui program maghrib mengaji di pinangsori. Oleh karena itu penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan datamya berupa kuesioner. Dalam menganalisis data, peneliti menggunakan teknik statistic product moment person. Sampel dalam penelitian ini adalah anak pengajian di pinangsori yang berjumlah 40 responden. Hasil penelitian menunjukkan bahwa terdapat hubungan yang dinilai cukup antara pengaruh pelaksanaan kuliah kerja nyata terhadap akhlakul karimah melalui program maghrib mengaji di pinangsori. Besarnya pengaruh variabel pelaksanaan kerja kuliah nyata terhadap akhlakul karimah secara simultan di peroleh dari perhitungan Rxy sebesar 0, 57 atau 57%. Oleh karena itu, hipotesis alternatif yang menyatakan bahwa terdapat pengaruh yang signifikan antara kuliah kerja nyata terhadap Akhlakul Karimah melalui program Maghrib mengaji di pinangsori diterima.
Inovasi Organisasi Desain Komunikasi Visual Produk Lokal Syahril Furqany; Hendri Ahmadian; Ibnu Sa'dan; Yusnadi MS; Hasrat Efendi Samosir
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.33037

Abstract

Pelaku Usaha Mikro Kecil dan Menengah (UMKM) membutuhkan pendampingan dalam memanfaatkan sosial media untuk promosi produk. Media sosial dapat dimanfaatkan oleh mahasiswa ke arah yang positif untuk pengembangan keahlian dalam bidang desain grafis. Penelitian ini bertujuan meningkatkan keahlian mahasiswa dengan memanfaatkan perkembangan teknologi terutama dalam bidang desain grafis. Metode penelitian menggunakan Participant Action Reseach (PAR) yang mana mahasiswa dilatih keahlian desain grafis kemudian praktik desain promosi produk lokal yaitu Zuper Sabun Cair dan Vaction Parfum Sepatu. Hasil penelitian menunjukkan bahwa mahasiswa berkolaborasi dengan produk lokal dalam menentukan goal setting dan brand identity sehingga produk lokal menjadi lebih terpercaya dan mampu meyakinkan calon konsumen. Studi ini menunjukkan pentingnya memahami konsep komunikasi pemasaran dan memiliki keahlian komunikasi visual dalam membangun identitas merek. Kolaborasi perguruan tinggi dengan masyarakat mampu menciptakan lapangan pekerjaan baik bagi masyarakat maupun untuk mahasiswa.Micro, Small and Medium Enterprises (MSMEs) need assistance in utilizing social media for product promotion. Social media can be exploited by students in a positive direction to enhance their expertise in graphic design. This research aims to improve students' skills by leveraging technological advancements, particularly in the field of graphic design. The research employs the Participant Action Research (PAR) method, where students are trained in graphic design skills and subsequently practice designing promotions for local products such as Zuper Liquid Soap and Vaction Shoe Perfume. The findings reveal that students collaborate with local products to establish goal settings and brand identity, enhancing the trustworthiness of local products and convincing potential consumers. This study illustrates the importance of understanding marketing communication concepts and possessing visual communication skills in building brand identity. The collaboration between universities and communities can create job opportunities for both the community and students, showcasing the significance of such partnerships in fostering economic development.
Efektivitas Penerapan Standar Operasional Prosedur Pelayanan Kesehatan Ibu dan Anak di Puskesmas Kutalimbaru Medan Tuntungan Putri Mendriani; Rapotan Hasibuan; Hasrat Efendi Samosir; Nurhayati Nurhayati
Jurnal Ners Vol. 10 No. 3 (2026): JULI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i3.59210

Abstract

Pelayanan Kesehatan Ibu dan Anak (KIA) merupakan program prioritas nasional yang bertujuan menurunkan Angka Kematian Ibu (AKI) dan Angka Kematian Bayi (AKB). Penerapan Standar Operasional Prosedur (SOP) menjadi kunci dalam menjamin kualitas dan konsistensi pelayanan. Penelitian ini bertujuan untuk menganalisis tingkat efektivitas penerapan SOP pelayanan KIA serta mengidentifikasi faktor-faktor yang mempengaruhi efektivitas implementasinya di Puskesmas Kutalimbaru Medan Tuntungan. Jenis penelitian ini menggunakan pendekatan kualitatif dengan desain fenomenologi. Informan dipilih secara purposive sampling yang terdiri dari Kepala Puskesmas, Kepala Bidang Poli KIA, Dokter, Bidan, dan Ibu Hamil. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan telaah dokumen. Hasil penelitian menunjukkan bahwa penerapan SOP KIA di Puskesmas Kutalimbaru belum sepenuhnya efektif. Cakupan pelayanan Antenatal Care (ANC) baru mencapai 80% dari target 90-95%, persalinan oleh tenaga kesehatan 80% dari target 95%, dan kunjungan nifas 80% dari target 90%. Faktor yang mempengaruhi efektivitas meliputi ketersediaan SDM tenaga kesehatan, sarana dan prasarana, pengetahuan petugas, serta partisipasi masyarakat. Penguatan implementasi SOP, peningkatan kapasitas tenaga kesehatan, dan pemberdayaan masyarakat diperlukan untuk meningkatkan efektivitas pelayanan KIA.
Promoting Religious Moderation through Community Engagement: Insights from Religious Counselors in Cinta Damai Village Mas Ayuna Hasibuan; Hasrat Efendi Samosir
Jurnal Fuaduna : Jurnal Kajian Keagamaan dan Kemasyarakatan Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/fuaduna.v8i2.8719

Abstract

This study seeks to determine the role of religious counselors in strengthening religious moderation in Cinta Damai Village, Deli Serdang North Sumatra. As part of the da'wah (preaching) movement, religious counselors are in charge of providing religious understanding and resolving community issues. This study uses a qualitative method with a field study approach and descriptive design. This approach allows in-depth data mining related to the views, experiences, and understanding of the community toward the role of religious counselors. Field studies were conducted to obtain contextual and relevant data on the conditions of Cinta Damai Village. The findings reveal that religious counselors have a crucial role in strengthening religious moderation through three main functions: informative, consultative and advocative. Messages about tolerance, interfaith dialog, and legal awareness have proven to be important elements in building a peaceful society. However, religious counselors faced challenges, such as a public misunderstanding of the concept of religious moderation. To address this issue, religious counselors must actively educate people to respect differences and live a harmonious religious life. Eventually, this study confirms that religious counselors play an important role in fostering a peaceful environment.
Reconstruction of Issue Management and Political Communication Messages: An Islamic Perspective in the Digital Era Muhammad Dalim; Hasrat Efendi Samosir
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 03 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i03.597

Abstract

Objective: This study aims to reconstruct issue management and political communication messages from an Islamic perspective to address the ethical challenges of political communication in the digital era. Theoretical Framework: The study integrates Issue Management Theory, Political Communication Theory, and Islamic Communication Ethics, emphasizing the principles of ṣidq (honesty), amanah (responsibility), tabayyun (information verification), syūrā (deliberation), and maslahah (public benefit) as foundations for ethical political communication. Literature Review: Previous studies show that issue management issue management in digital political communication and islamic perspective on political communication messages. Method: This study employed a qualitative approach using library research. Data were collected from books, peer-reviewed journal articles, and relevant policy documents on issue management, political communication, digital media, and Islamic communication. The data were analyzed using content and thematic analysis to identify conceptual relationships and develop an integrative framework. Results: The findings indicate that issue management is essential for identifying political issues, preventing communication crises, and maintaining public trust. However, digital political communication is increasingly challenged by disinformation, political polarization, hate speech, and algorithm-driven information manipulation. Integrating Islamic communication ethics with issue management provides a normative and strategic framework for developing political messages that are transparent, accountable, and oriented toward public benefit. Implications: The proposed framework offers guidance for policymakers and political institutions in strengthening ethical digital governance and improving the quality of democratic communication. Novelty: This study introduces an Islamic Ethical Digital Issue Management Framework that integrates issue management with Islamic communication ethics, providing a new conceptual model for ethical political communication in the digital era.
Reinterpreting Prophetic Communication for Ethical Islamic Da'wah in the Era of Generative AI Ikhwansyah; Hasrat Efendi Samosir; Zhilla Jannati; Muhammad Randicha Hamandia
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2566

Abstract

Abstract The rapid development of Generative Artificial Intelligence (Generative AI) has transformed the landscape of Islamic communication and da'wah practices in the digital era. This phenomenon not only offers new opportunities for disseminating Islamic messages but also raises ethical challenges related to authenticity, religious authority, algorithmic mediation, and the potential distortion of Islamic teachings. This study aims to reinterpret prophetic communication ethics as a normative framework for responding to the expansion of Generative AI in contemporary da'wah activities. This research employs a qualitative approach using the library research method by reviewing relevant literature concerning prophetic communication, digital da'wah, religious authority, social media, and artificial intelligence. Data were collected through documentation techniques and analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that Generative AI has altered the patterns of Islamic communication, transformed the structure of religious authority, and increased the influence of platform algorithms in shaping audience behavior. In this context, prophetic communication values consisting of humanization, liberation, and transcendence become important ethical foundations to maintain authenticity, truthfulness, wisdom, and social responsibility in digital da'wah. This study proposes a reinterpretation model of prophetic communication that integrates Islamic ethical principles with the use of artificial intelligence technology to ensure that da'wah remains oriented toward public benefit and social harmony. Keywords: Prophetic Communication; Generative Artificial Intelligence; Islamic Da'wah; Digital Communication; Religious Authority.
Religious Authority Fragmentation on Social Media: Da'wah Communication among Digital Ustadz and Religious Influencers ahmad sofian; hasrat efendi samosir; zhila jannati; MUHAMMAD RANDICHA HAMANDIA
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.2577

Abstract

The rapid development of social media has fundamentally transformed da'wah communication and reshaped the structure of religious authority in contemporary Muslim societies. Digital platforms enable individuals to produce, distribute, and consume Islamic messages without relying solely on traditional scholars or religious institutions. This transformation has given rise to new religious actors, including digital preachers and religious influencers, whose legitimacy is increasingly constructed through popularity, audience engagement, and algorithmic visibility. Consequently, religious authority has become fragmented as scholarly legitimacy is gradually replaced by digital popularity. This study aims to analyze the fragmentation of religious authority on social media from the perspective of da'wah communication and to reconstruct a prophetic-based model of digital religious authority. This research employs a qualitative library research approach by examining scholarly publications related to digital da'wah communication, prophetic communication, religious authority, social media, platform algorithms, and religious influencers. Data were analyzed using the interactive analysis model of Miles, Huberman, and Saldaña through data collection, reduction, display, and conclusion drawing. The findings reveal that social media has transformed the mechanism of religious legitimacy through algorithmic logic, digital popularity, and audience participation, creating increasingly fragmented religious authority. Simultaneously, prophetic communication provides a normative framework based on humanization, liberation, and transcendence to reconstruct ethical and credible digital da'wah authority. This study proposes a conceptual novelty called the Prophetic Digital Religious Authority Model (PDRAM), positioning prophetic communication as the ethical foundation for developing adaptive, credible, and socially responsible digital religious authority. Keywords: Da'wah communication; Prophetic communication; Religious authority; Religious influencer Social media..
Co-Authors Adelini Siagiaan Ahmad Sofian Ayidah Nasution Devi Eka Yulita Br. Tarigan Hendri Ahmadian Ibnu Sa'dan Ikhwansyah Mas ayuna Hasibuan Muhammad Dalim Muhammad Randicha Hamandia Nurhayati Nurhayati Putri Mendriani Rapotan Hasibuan Shakira Fara Indira Siti Mutiah Siregar Syahril Furqany Yusnadi MS Zhila Jannati Zhilla Jannati