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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal For Management Student (JFMS) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Dewi Mulyani, Indah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Harga, Produk, dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen (Studi Kasus UMKM Mitra Mandiri Kabupaten Brebes) Tahany*, Sri; Ikhwan, Syariefful; Dewi Mulyani, Indah; Dumadi, Dumadi
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.25027

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui 1) pengaruh harga terhadap keputusan pembelian konsumen, 2) pengaruh produk terhadap keputusan pembelian konsumen, 3) pengaruh kualitas pelayanan terhadap keputusan pembelian konsumen, dan 4) pengaruh harga, produk dan kualitas pelayanan secara simultan terhadap keputusan pembelian konsumen pada UMKM Mintra Mandiri Kabupaten Brebes. Populasi penelitian 375 orang dengan sampel penelitian 79 orang. Teknik pengambilan sampel menggunakan rumus Slovin. Data yang digunakan adalah data primer berupa hasil jawaban kuesioner responden. Analisis data menggunakan analisis regresi linear berganda dengan SPSS. Landasan teori penelitian ini meliputi teori-teori tentang harga, produk, kualitas pelayanan dan keputusan pembelian. Hasil penelitian menunjukan bahwa 1) harga berpengaruh signifikan terhadap keputusan pembelian konsumen, 2) produk berpengaruh signifikan terhadap keputusan pembelian konsumen, 3) kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian konsumen dan 4) harga, produk dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap keputusan pembelian konsumen pada UMKM Mintra Mandiri Brebes.
PENGARUH HARGA, TINGKAT PENDAPATAN DAN LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF MAHASISWA UNIVERSITAS MUHADI SETIABUDI DALAM BERBELANJA ONLINE MELALUI PLATFORM SHOPEE (STUDI KASUS MAHASISWA FEB NON REGULAR) Linnisa Prayitno, Belinda Orva; Harini, Dwi; Dewi Mulyani, Indah
Journal for Management Student (JFMS) Vol. 4 No. 1 (2024): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v4i1.11957

Abstract

This research aims to identify whether price, income level, and financial literacy influence the consumer behavior of Muhadi Setiabudi University students in shopping online via the Shopee platform (case study of FEB Non Regular students). This research uses quantitative methods with non-probability sampling and purposive sampling techniques. The population of this study was 322 students, but the sample obtained was 178 respondents using the Slovin formula. Data was collected through a questionnaire distributed using Google Form to UMUS FEB Non Regular students. The research results show that based on the t test, the significance of the price variable is 0.524 > 0.05 so that the first hypothesis is rejected; The significance of the income level variable is 0.000 <0.05 so that the second hypothesis is accepted; and the significance of the financial literacy variable is 0.000 <0.05 so that the third hypothesis is accepted. The f test shows a significance of 0.000 < 0.05, so the fourth hypothesis is accepted. It can be concluded that the price variable partially has a negative and insignificant effect on consumptive behavior, while the income level and financial literacy variables partially have a positive and significant effect on consumptive behavior. Simultaneously, the variables price, income level and financial literacy together have a positive effect.
Analysis of Price, Product Quality and Location on Purchasing Decisions (Case Study at D'Top Chicken & Burger, Responsibility Branch) Barkah, Dwi Ariyanti; Dewi Mulyani, Indah; Ernitawati, Yenny; Afridah, Nur
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i1.23036

Abstract

D'Top Chicken & Burger is a franchise business operating in the fast food sector that sells processed food products. Made from fried chicken, it can be combined with other menus. This study aims to analyze the effect of price, product quality and location on purchasing decisions and what factors influence purchasing decisions at D'Top Chicken & Burger, Keuntungan Branch. The approach used in this research is a quantitative approach. Data collection techniques were carried out using observation, interviews, questionnaires, documentation and literature study. The sample determination technique used nonprobability sampling, with incidental sampling, obtaining 100 respondents. The statistical analysis techniques of this research include validity test, reliability test, classic assumption test, t test, F test, coefficient of determination (R2), and multiple linear regression analysis with the help of SPSS. The results in this study show that price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, location has a negative and insignificant effect on purchasing decisions. D'Top Chicken & Burger, Kenggungan Branch, pays more attention to places of business such as expanding parking lots and supporting infrastructure to create a sense of comfort.
Co-Authors Afridah, Nur Barkah, Dwi Ariyanti Dumadi, Dumadi Dwi Harini Ikhwan, Syariefful Linnisa Prayitno, Belinda Orva Tahany*, Sri Yenny Ernitawati