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All Journal Jurnal Pendidikan Indonesia EduLine: Journal of Education and Learning Innovation
Nida Hanifah
Universitas Sebelas Maret, Surakarta, Indonesia
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other

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Factors that Influence Impulse Buying: A Literature Review Nida Hanifah; Susilaningsih; Muhammad Sabandi
EduLine: Journal of Education and Learning Innovation Vol. 4 No. 2 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.eduline2683

Abstract

An individual's personality, way of thinking, social interactions, and response to situations play an important role in impulse buying behavior. This phenomenon is now common among consumers, who often initially have the goal of buying one item but are tempted to buy additional items that attract attention while at the market. This article reviews the impulse buying literature, the focus is on understanding the phenomenon and the factors that influence it in the purchasing context. The method used is Systematic Literature Reviews (SLR). ). The research results show several factors that influence consumer impulse buying behavior. Positive emotions, store atmosphere, and financial knowledge interact to influence impulse buying tendencies.
The Influence of Financial Knowledge, Positive Emotions, and Store Atmosphere on College Students' Impulsive Buying Nida Hanifah; Muhammad Sabandi
Jurnal Pendidikan Indonesia Vol 15 No 1 (2026): March
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpi-undiksha.v15i1.99376

Abstract

Impulse buying refers to spontaneous purchasing behavior that occurs without prior planning and is often influenced by emotional and environmental factors. This study aims to analyze the effects of financial knowledge, positive emotions, and store atmosphere on impulse buying behavior among university students. This research employed a descriptive quantitative approach and was grounded in Social Cognitive Theory, which posits that behavior results from the interaction between personal, behavioral, and environmental factors. The sample consisted of 268 students from the Economic Education study program who were selected using a proportionate random sampling technique and had completed at least one course related to finance. Data were collected through a closed-ended questionnaire and analyzed using multiple linear regression after passing tests of validity, reliability, and classical assumptions. The results indicate that financial knowledge, positive emotions, and store atmosphere have both partial and simultaneous effects on impulse buying behavior. These findings highlight the importance of financial knowledge and awareness of emotional and environmental influences in controlling impulse buying among university students. The findings further imply that strengthening students’ financial knowledge should be reinforced through the integration of financial literacy into the learning process, enabling students to manage consumption decisions more rationally.
Co-Authors Muhammad Sabandi Susilaningsih