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Ni Putu Yulia Mawarisma
Master of Management, Universitas Pendidikan Nasional, Denpasar, 80224, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions Ni Putu Yulia Mawarisma; Nilna Muna
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2480

Abstract

Environmental concerns globally, encompassing issues like pollution, global warming, and ozone depletion, highlight the urgency for sustainability measures. Within the realm of green initiatives, understanding remanufactured products emerges as a facet of environmental literacy. This research addresses prior inconsistencies by examining mediating factors specifically, the impact of value consciousness and awareness of green products on the inclination to buy remanufactured goods. Collected data through distributing 270 questionnaires which is a sample of data from the entire population of Bali province, Structural Equation Modeling (SEM) via AMOS software version 23 was employed for analysis. Findings indicate the pivotal roles of green knowledge of remanufactured products, value consciousness, and awareness in shaping the purchase intention to eco-friendly items. Consequently, this study bears implications for companies aiming to advance sustainable products, and it offers insights for policymakers and industry stakeholders to formulate strategies that foster consumer awareness and green product development.
Co-Authors Muna, Nilna