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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal

Nilna Muna

Universitas Pedidikan Nasional

Author-ID : 1249482

Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Public Health Social Sciences Other

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Pemanfaatan Media Sosial Dalam Memahami Perilaku Konsumen Terhadap Keputusan Pembelian Nilna Muna; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis research aims to determine the benefits of social media in understanding consumer behavior toward purchase decisions of Jewelry accessories in MOD-Collection. Social media is one of the media where its participant can interact and share information with other user's. Social media in business has benefits for online branding, marketing, building relationship and word of mouth / networking, where it can use to understand consumer behavior & purchase decision. Consumer behavior & purchase decision in social media can be identified from the needs & desires which shows from their interaction & communication in media social. This research uses qualitative method which involved 8 subject informants. Techniques of data collection is done by observation and deep interview. The results of this study indicate that consumer behavior influenced by culture, social, personal and psychological factors while purchase decision influenced by price, quality, communication convenience and goods design factors.

PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY Nilna Muna; Gede Crisna Wijaya; Putu Yuli Widya Astuti
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing decisions and consumer preferences. This paper aims to explore the impact of social media on consumer purchasing decisions, more specifically, examining the influence of social media on online shopping during the COVID-19 outbreak rooted in the service dominant logic (SDL) theory. Four hypotheses were developed and tested in the framework of a sample of 251 respondents from the Bali province. The proposed hypothesis was tested using AMOS 23 to perform structural equation modeling. The findings of this study suggest the critical role of social media interactivity in the two folds. First, parasocial interactions proved to be mediators of social media interactivity in improving purchasing decisions. Second, parasocial interaction has the potential to influence the decision-making of product purchasing preferences.

Peran Creativity dan Innovative Mindsets Memediasi Entrepreneurship Education Terhadap Entrepreneurial Intention Nilna Muna; Nyoman Sri Subawa
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54078

The purpose of this study was to examine the effect of entrepreneurship education on entrepreneurial intention: creativity and innovative mindsets mediate the effect of entrepreneurship education on entrepreneurial intention. This study used quantitative methods. Data collection techniques using offline questionnaires. Prior to this study, there were 96 students at the Monarch Vocational Training Institute in Bali, Indonesia. Path analysis is used to test hypotheses. The results of this study show that the effect of entrepreneurship education is not significant, and the effect of creativity on entrepreneurial intention is not significant. Entrepreneurship education, if done through innovative thinking, will have a positive and significant impact; if done through creativity, it will have a negative impact on entrepreneurial intentions. This means that innovative thinking is very important to increase entrepreneurial intentions. The practical implications of this research will benefit educational training institutions and governments as it clearly maps the factors that drive students' entrepreneurial intentions, enabling educational institutions to develop instructional programs that are responsive to environmental changes and adaptable to technological developments.

Pemanfaatan Media Sosial Sebagai Alat Pemasaran dalam Meningkatkan Kinerja Usaha Kerajinan Perhiasan Desa Celuk- Sukawati, Kabupaten Gianyar -Bali Nilna Muna
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1862

The use of social media as a marketing tool to encourage the business performance of micro, small, and medium enterprises in jewelry crafts. This research is social media as a marketing tool for micro, small and medium enterprises (MSMEs) in the jewelry handicraft industry. The discussion was "To what extent can the use of social media to maximize MSME marketing increase selling power so that it can improve the performance of jewelry crafts in Gianyar Regency?" This research was conducted using descriptive qualitative methods to answer research questions. In-depth interviews with informants related to research questions that resulted in the conclusion that first, social media has not been able to directly improve the business performance of jewelry craft MSMEs in Celuk Village, Sukawati District, Gianyar Regency. Second, the use of social media in improving performance must be supported by innovation and adaptation to better information technology. Third, MSME players in the jewelry handicraft industry have made it easier for consumers, especially in Bali Province, to shop and choose jewelry handicraft products online without having to leave home. This study aims to examine the potential of jewelry craft MSME business actors in Gianyar Regency to boost their output through social media marketing.

Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions Ni Putu Yulia Mawarisma; Nilna Muna
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2480

Environmental concerns globally, encompassing issues like pollution, global warming, and ozone depletion, highlight the urgency for sustainability measures. Within the realm of green initiatives, understanding remanufactured products emerges as a facet of environmental literacy. This research addresses prior inconsistencies by examining mediating factors specifically, the impact of value consciousness and awareness of green products on the inclination to buy remanufactured goods. Collected data through distributing 270 questionnaires which is a sample of data from the entire population of Bali province, Structural Equation Modeling (SEM) via AMOS software version 23 was employed for analysis. Findings indicate the pivotal roles of green knowledge of remanufactured products, value consciousness, and awareness in shaping the purchase intention to eco-friendly items. Consequently, this study bears implications for companies aiming to advance sustainable products, and it offers insights for policymakers and industry stakeholders to formulate strategies that foster consumer awareness and green product development.

Does E-Service Quality and Social Network Really Matter? Examining Its Impact on Trust and Purchase Intention I Gusti Ayu Cynthia Puspita Sari; Nilna Muna
Quantitative Economics and Management Studies Vol. 5 No. 3 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2677

Current study explored the connection between e-service quality, social networks, purchase intention, and customer trust, specifically focusing on how artificial intelligence impacts e-service quality within insurance companies. This research employed Theory of Planned Behavior as the basis foundation and conducted through a quantitative approach. Denpasar was used as the research location and targeting 150 local communities as respondents. Empirical data was collected through questionnaires and the analysis was performed using Structural Equation Modeling (SEM) with AMOS version 23 software. The findings indicate significant and positive relationships among all variables, leading to the acceptance of all hypothesis. The findings of this research show that the quality of AI-based services and social networks has a significant impact on the level of consumer trust in insurance products. A high level of trust in the quality of insurance products will in turn increase consumers' willingness to use these insurance products, thereby stimulating consumer loyalty towards insurance companies. The results of data analysis highlight that trust is a crucial key in consumer interest in purchasing a product. Interesting findings from this research also emphasize that gender, especially female consumers, show higher interest in insurance products. This is due to the belief that women have a high awareness of health and financial risks, thus motivating them to use insurance products.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54078

Peran Digitalisasi Administrasi Dalam Manajemen Gudang Penerimaan Tiara Dewata Yeh Aya Krismadhita, Angga Putera; Muna, Nilna
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3383

Digitalization has become an important element in this modern era, especially for companies that want to remain competitive amidst increasingly fierce competition in various industrial sectors. However, many companies still face major challenges due to their reliance on manual methods in managing various operational aspects, including warehouse administration. Problems such as delays, recording errors and data inaccuracies often arise as a result of using traditional methods. This research method uses a qualitative descriptive approach with a focus on observation and interviews . The main goal of digitalization is to overcome these challenges by utilizing technology that can increase the effectiveness of employee performance and optimize various business processes, so that companies can operate more efficiently and accurately. The results of this research are that the effect of the effectiveness of digitalization implementation on employee performance has a very positive influence on employee performance, where the implementation of digitalization is obtained through training carried out by management. Likewise, with the role of administrative digitization in warehouse reception management, managers create barcodes on each product to make it easier to record incoming and outgoing goods at the warehouse.Keywords: Administration; Digitalization; Employee Performance; Tiara Dewata Yeh Aya Digitalisasi telah menjadi elemen penting dalam era modern ini, terutama bagi perusahaan yang ingin tetap kompetitif di tengah persaingan yang semakin ketat di berbagai sektor industri. Namun, banyak perusahaan masih menghadapi tantangan besar karena ketergantungan pada metode manual dalam mengelola berbagai aspek operasional, termasuk administrasi gudang. Masalah-masalah seperti keterlambatan, kesalahan pencatatan, dan ketidakakuratan data sering kali muncul akibat dari penggunaan metode tradisional tersebut. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus pada observasi dan wawancara. Tujuan utama dari digitalisasi adalah untuk mengatasi tantangan-tantangan ini dengan memanfaatkan teknologi yang dapat meningkatkan efektivitas kinerja karyawan serta mengoptimalkan berbagai proses bisnis, sehingga perusahaan dapat beroperasi dengan lebih efisien dan akurat. Hasil dari penelitian ini adalah pengaruh efektifitas implementasi digitalisasi terhadap kinerja karyawan sangat berpengaruh positif terhadap kinerja karyawan yang mana implementasi digitalisasi ini didapat melalui pelatihan yang dilakukan oleh pihak management. Begitu pula dengan peran digitalisasi administrasi dalam manajemen gudang penerimaan, pengelola membuat barcode pada setiap produk untuk mempermudah pencatatan barang masuk dan barang kaluar pada gudangKata Kunci: Adminisrasi; Digitalisasi; Kinerja Karyawan; Tiara Dewata Yeh Aya

THE ROLE OF CONSUMER TRUST MEDIATES THE INFLUENCE OF LIVE STREAMING ON PURCHASING DECISIONS FOR N’PURE PRODUCTS ON TIKTOK SHOP Muna, Nilna; Putu Sulistya Dewi, Ni Luh
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Objective – This research aims to identify the role of consumer trust in mediating the influence of live streaming on the purchase decision of N’pure products on TikTok shop.Design/Methodology/Approach – The sample in this study consisted of 108 respondents, with the sample selection conducted through purposive sampling. Data were collected using a questionnaire distributed online via Google Form and analyzed with descriptive statistical analysis to describe the collected data and inferential statistical analysis using the Partial Least Square-based Structural Equation Modeling method with SmartPLS 4.1.Findings – The research results show that 1) Live streaming does not have a significant effect on Purchase Decisions, 2) Live streaming has a positive and significant effect on consumer trust, 3) Consumer trust has a positive and significant effect on Purchase Decisions, and 4) Consumer trust has a positive and significant effect in mediating Live Streaming on Purchase Decisions.Conclusion and Implications – These findings emphasize the importance of trust, which can be enhanced through host credibility, visual marketing strategies, and clear and easily understandable product information. The implication of this research is that N’pure needs to improve the quality of live streaming, especially in building consumer trust to encourage higher purchase decisions. Keywords: Consumer Trust, Live Streaming, Purchasing Decisions

GREEN HRM: MENINGKATKAN KINERJA MELALUI TIM HIJAU Sari, Ni Putu Thrisna Wulan; Muna, Nilna
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37743

Tujuan dari penelitian ini adalah untuk mengevaluasi dampak Green HRM terhadap Employee Performance DTW Ulun Danu Beratan, menggunakan Pro Environmental Behavior dan Organization Identification sebagai variabel mediasi. Semua pekerja Daya Tarik Wisata Ulun Danu Beratan, yang berjumlah 108 orang, termasuk dalam populasi penelitian ini. Untuk mengumpulkan data penelitian dengan membagikan kuesioner. Dalam penelitian ini, analisis statistik deskriptif dan analisis inferensial digunakan. outer model convergent validity, discriminant validity, reliability dan inner model R-square F-square, Q-squaren dan pengujian hepotesis menggunakan analisis kausalitas SEM (Structural Equation Modeling) yang terkenal dengan PLS (Partial Least Square). hasil penelitian menunjukkan bahwa Green HRM berpengaruh positif signifikan terhadap Employee Performance melalui Pro Environmental Behavior dan Organization Identification.

Co-Authors Adnyani, Ni Nyoman Dwi Agus Wahyudi Salasa Gama Ayu Swahastuti, Ida Chandi, Kaninta Christy, Nyoman Evayanti Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana Kadek Devi Kalfika Anggria Wardani Krismadhita, Angga Putera Laksmi P. , Kadek Wulandari Made Ratih Nurmalasari Maha Wiradharma, Putu Maheswari, Anak Agung Istri Agung Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kadek Denda Clarisa Faradita Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nina Eka Lestari, Ni Putu Nyoman Sri Subawa Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Nina Eka Lestari, Ni Putu Sulistya Dewi, Ni Luh Putu Yuli Widya Astuti Ratih Swandewi, I Gusti Ayu Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Syadza Rafa Nafisah, Ghalda trisna, Trisna Puspita Sari Wijaya, Gede Crisna Yoga, Putu Lina Kurnia

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