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All Journal VCD (Journal of Visual Communication Design)
Qurrota Ayun
a:1:{s:5:"en_US";s:53:"Universitas Pembangunan Nasional "Veteran" Jawa Timur";}
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A Visual Identity Design of Trio Jaya Bidaran & Ciput Cake in Blitar City Qurrota Ayun; Aileena Solicitor Costa Rica El Chidtian; Sri Wulandari
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4237

Abstract

The UMKM that we chose is the business of making Bidaran and Ciput cakes "Bidaran & Ciput Trio Jaya Cake" located in Pakunden Village, Kec. Sukorejo, Blitar City. This Bidaran & Ciput Trio Jaya cake has a prominent uniqueness, namely many flavors, but the development of this business is constrained by not having a brand that is the hallmark of the business and lack of knowledge about digital marketing. The solution is to make innovations in product Visual Identity to make it more attractive and to carry out marketing development by creating social media accounts so that these UMKM can be widely known so that they can help business development.
Co-Authors Aileena Solicitor Costa Rica El Chidtian Wulandari, Sri