Devi Nur Aini
Universitas Bhayangkara Surabaya

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Visual Storytelling: A Contemporary Approach to Online Journalism for the Millennial Generation Yunda Presti Ardilla; Devi Nur Aini; Bima Aditya Kusuma; Aurelia Lintang P.H.
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4246

Abstract

This case study examines the topic of digital visual content, information dissemination, art, and culture for local Indonesian products on the Instagram account Folkative. Folkative is a company targeting a young audience, primarily millennials. Founded to inspire, inform, and represent the diverse creative culture of Indonesian youth, Folkative accomplishes this through the creation of content and interactive online events aimed at the youth of today. The communication style of the Folkative Instagram account has a significant impact on online activities and the evolution of millennial communication patterns. This research employs a qualitative approach using the case study method. The researcher conducted in-depth interviews with 5 informants selected through purposive sampling criteria. The results of this study indicate that the form of content, quality perception, and reader attitudes support the dissemination of content through the Instagram account Folkative. Visual design, which presents the power of images, has become a suitable medium for storytelling, and it is favored by the millennial generation, particularly in the context of journalism. This transformation has shifted the style of journalism from traditional audio and text-based formats to visual art that narrates current and meaningful information for the audience, thus enhancing the literacy interests of the digital native generation.
Eksistensi Industri Musik Korea (K-Pop) pada Perubahan Gaya Berkomunikasi dan Perilaku Konsumtif K-Popers di Surabaya Qonitatul Mustafidha Rohima; Devi Nur Aini; Ratna Setyarahajoe
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1375

Abstract

The K-pop phenomenon has become one of the major forces in the global music industry. Not only trending in South Korea, K-pop has taken the international stage with a large and diverse fan base around the world. However, the appeal of K-pop is not only limited to the music aspect; this phenomenon also affects various aspects of teenagers' lives, including their communication style and consumptive behavior. This study aims to determine the communication style and consumptive behavior of fashion innovation kpopers in Surabaya. This research uses a qualitative approach by spreading google forms on social media, such as WhatsApp, Instagram, and Twitter. The results of this study show that the existence of K-Pop has changed communication patterns between fans and expanded interactions through social media. In addition, the K-Pop industry also encourages consumptive behavior among fans with increased interest in Korean pop culture merchandise (fashion).