Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal PRAGMATIS Jurnal Manajemen dan Bisnis
Vebrico Windy Satriya
Fakultas Ekonomi dan Bisnis, Universitas Wijaya Kusuma Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Aplikasi, Service Convenience, Dan Fenomena Panic Buying Saat Pandemi Covid-19 Terhadap Intensitas Pembelian Pada Market Place Tokopedia Vebrico Windy Satriya
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2018

Abstract

The primary aim of this research is to identify the effect of quality application, service convenience, and panic buying phenomena during the covid-19 pandemic towards buyers' purchase intensity on marketplace namely Tokopedia. By using a non probability sampling technique, a sample of 90 respondent is obtained and the number is considered properly represent the total population of Tokopedia's consumers especially around RW 03 Sedayu, Surabaya. The analysis of data used is multiple linear regression analysis. The result of the study indicates that a quality of one application has a significant influence on purchase insensity and thus becomes the dominant variable factor. Meanwhile, service convenience does not hold crucial parts on the purchasing intensity. The Adjusted R Square coefficient of 47.8% of the unit describes that the variant shifts of value in purchase intensity can explain its direct effect through application quality value changing variation, service convenience, and panic buying by 47.8% in unit.
Co-Authors