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Muhammad Feby Andhika
Universitas Pembangunan Jaya
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Pengaruh Persepsi Harga Terhadap Keputusan Pembelian Konsumen Lawson U-Town Bintaro Nurwisesa; Muhammad Feby Andhika
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.191

Abstract

This research aims to determine the influence of price perception on purchasing decisions among Lawson consumers in U Town, Bintaro, South Tangerang City. The study employs a quantitative method using SPSS 25 software for hypothesis testing. The measurement instrument utilizes a Likert scale, requiring respondents to express the influence of service quality on their loyalty to using or purchasing Shell products. Data collection employs purposive sampling with a sample size of 120. The results of this research indicate that price perception has a positive influence on purchasing decisions among Lawson consumers in U Town, Bintaro, South Tangerang City.
Co-Authors Nurwisesa