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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
veronica
Universitas Duta Bangsa Surakarta
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PENGARUH BRAND IMAGE PRODUK SCARLETT TERHADAP KEPUTUSAN PEMBELIAN REMAJA PUTRI veronica; Youra Putri Anindari; Rayhan Gunaningrat
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.722

Abstract

The purpose of this research is: (1) to determine the influence of the brand image of Scarlett products. (2) to determine purchasing decisions among young women. In the research it is known that brand image and purchasing decisions of young women. This research method is quantitative, the data collection technique used in this research is Probability Sampling. The population in this study consisted of 90 respondents who came from young women who used Scarlett products. Data processing in this research uses SPSS version 25. Keywords: Brand Image, Purchase Decision
Co-Authors Rayhan Gunaningrat Youra Putri Anindari