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All Journal Jurnal Akuntansi dan Pajak Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Ilmiah Ekonomi dan Manajemen
Rayhan Gunaningrat
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Consumer Values and Intention to Visit Food Truck “Angkringan” amidst Covid-19 Pandemic Istiyawati Rahayu; Rahaju Muljo Wulandari; Rayhan Gunaningrat
Jurnal Akuntansi dan Pajak Vol 22, No 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v22i2.3810

Abstract

The purpose of this study is to identify the factors that influence consumers' intention to visit the food truck “angkringan” from both utilitarian and hedonic perspectives. Structural equation modeling (SEM) was conducted with a sample of 42 responses. Both hedonic and utilitarian values do not directly impact consumers’ intention, but the values do trigger consumers’ intention indirectly by boosting a positive attitude toward food truck “angkringan”. Although utilitarian and hedonic values, such as convenience and reasonable prices, do not directly increase the intention to visit a food truck, these values evoke a favorable attitude towards the food truck which will ultimately trigger the intention. Thus, to attract consumers, utilitarian values e.g. efficiency or functionality and hedonic values, such as fun, exciting, unique, pleasant atmosphere, should not be ignored.
Mengapa UMKM Menggunakan Media Sosial sebagai Media Pemasaran dan Apa Pengaruhnya? Rayhan Gunaningrat; Singgih Purnomo; Erna Chotidjah Suhatmi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.792

Abstract

Selama masa pandemi Covid-19, semakin banyak orang Indonesia yang menggunakan media sosial. We Are Social dan Hootsuite melaporkan bahwa jumlah pengguna media sosial di Indonesia pada Januari 2021 mencapai 170 juta atau setara dengan 61.8% dari total populasi penduduk. Jumlah ini mengalami peningkatan sebesar 6,3% (10 juta pengguna) dibanding tahun sebelumnya. Ditambah dengan adanya aturan protokol kesehatan Covid-19 tentang physical distancing, maka sebaiknya perusahaan, khususnya UMKM (Small Medium Enterprise), memanfaatkan media sosial sebagai inovasi saluran pemasaran di masa pandemi. Penelitian ini bertujuan untuk mengeksplorasi faktor kunci yang mempengaruhi penggunaan media sosial sebagai media pemasaran pada UMKM dan pengaruhnya pada kinerja UMKM. Penelitian ini menganalisis 7 variabel utama dengan menggunakan model SEM-PLS intervening. Hasil empiris menunjukkan bahwa hanya faktor kemudahan dalam penggunaan platform media sosial yang berpengaruh signifikan dalam meningkatkan kecenderungan pengusaha UMKM untuk menggunakan media sosial sebagai media pemasaran. Hal ini juga secara tidak langsung berpengaruh pada kinerja UMKM, khususnya meningkatnya penjualan dan kreativitas karyawan,
ANALYSIS OF LEVERAGE ON FIRM VALUE THAT IS MODERATED BY CARBON EMISSION DISCLOSURE Umi Hanifah; Rayhan Gunaningrat
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 3rd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.968 KB) | DOI: 10.47701/icohetech.v3i1.2193

Abstract

The purpose of this study is to investigate the role of carbon emission disclosures in moderating the effect of firm characteristics such as leverage on firm value. This study's sample companies are manufacturing firms that are listed on the Indonesia Stock Exchange between 2015 and 2021. Leverage are the independent variables in this study. The dependent variable in this study is the company's value, and the moderating variable is carbon emission disclosure. The fixed effect model is the analytical method used. According to the test results leverage has no direct positive effect on firm value and leverage has a negative effect on firm value that is moderated by CED.
Pengaruh Program Voucher Diskon dan Program Gratis Ongkos Kirim terhadap Minat Beli Ulang pada Aplikasi Shopee Food Ananda Resta; Khabib Alia Akhmad; Rayhan Gunaningrat
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.4878

Abstract

Shopee merupakan salah satu e-commerce atau toko online yang berkembang di Indonesia. Shopee tidak hanya menyediakan penjualan pakaian saja, melainkan juga kebutuhan sehari-hari. Bahkan sekarang shopee juga menyediakan delivery food dengan nama shopee food. Shopee food memudahkan masyarakat membeli makanan dimana pun dan kapan pun. Bahkan ada 3 jenis pembayaran dishopee food, yaitu melalui shopeepay, cod (cash on delivery), dan kartu debit atau kredit. Penelitian ini bertujuan untuk: 1). Mengetahui pengaruh program voucher diskon terhadap minat beli ulang pada aplikasi shopee food, 2). Mengetahui pengaruh program gratis ongkos kirim terhadap minat beli ulang pada aplikasi shopee food, dan 3). Mengetahui pengaruh program voucher diskon dan program gratis ongkos kirim terhadap minat beli ulang pada aplikasi shopee food. Populasi dalam penelitian ini adalah mahasiswa Fakultas Hukum dan Bisnis angkatan 2019 Universitas Duta Bangsa Surakarta. Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini berjumlah 120 responden yang pernah atau masih menggunakan aplikasi shopee food. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan aplikasi IBM SPSS 25. Kesimpulan dari penelitian ini menunjukkan bahwa program voucher diskon berpengaruh terhadap minat beli ulang pada aplikasi shopee food, program gratis ongkos kirim berpengaruh terhadap minat beli ulang pada aplikasi shopee food, dan program voucher diskon serta progran gratis ongkos kirim berpengaruh secara simultan terhadap minat beli ulang pada aplikasi shopee food.
Potongan Harga, Live Streaming, Dan Online Customer Review Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok Shop Firda Rona Hafizhoh; Rayhan Gunaningrat; Khabib Alia Akhmad
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol 2 No 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i3.2023

Abstract

This research was conducted on students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The purpose of this study was to determine the effect of discounted prices, live streaming and online customer reviews on purchase intention. The population in this study were students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The development of technology at this time makes people live all instantaneously, not only consuming products but also selling products through e-commerce. So that a lot of competition arises between content creators to market their products in order to attract consumers' buying interest. This study used a purposive sampling method with the criteria of active law and business students at Duta Bangsa University, Surakarta and having an active TikTok Shop account. Which resulted in a sample of 100 respondents. This research uses instrument test analysis, classical assumption test, hypothesis test, determination test (R square) and multiple linear regression. The purpose of this study is to determine the effect of price discounts, livestreaming and online customer reviews on buying interest in the TikTok shop application, either partially or simultaneously. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.
The Effect Of The Marketing Mix On Sales Rate At Ayam Keprabon Restaurant Fakhry Adam Prayogo; Rayhan Gunaningrat; Indra Hastuti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2861

Abstract

In this study has the aim to determine the effect of marketing mix on sales levels at Ayam Keprabon Restaurant, using a sample size taken totaling 100 people from consumers of Ayam Keprabon Restaurant. The sampling technique uses purposive sampling, data is taken using a questionnaire measured by a Likert scale. This study used multiple linear regression analysis. At this time the marketing mix is the key to marketing in a company that can increase the level of sales. Based on the theoretical foundation and accompanied by the results of the analysis it can be concluded that, Food Quality has a significant effect on the Sales Level, Service Quality does not have a significant effect on Sales Level, Price has no significant effect on Sales Level, Physical efidence does not have a significant effect on Sales Level, Process does not have a significant effect on sales level, Place or Distribution Channel has a significant effect on sales level. Food quality, service quality, price, physical efidence, process and place together have a simultaneous effect on the variable Sales Level in Ayam Keprabon restaurant.
PENGARUH BRAND IMAGE PRODUK SCARLETT TERHADAP KEPUTUSAN PEMBELIAN REMAJA PUTRI veronica; Youra Putri Anindari; Rayhan Gunaningrat
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.722

Abstract

The purpose of this research is: (1) to determine the influence of the brand image of Scarlett products. (2) to determine purchasing decisions among young women. In the research it is known that brand image and purchasing decisions of young women. This research method is quantitative, the data collection technique used in this research is Probability Sampling. The population in this study consisted of 90 respondents who came from young women who used Scarlett products. Data processing in this research uses SPSS version 25. Keywords: Brand Image, Purchase Decision
Co-Authors Ananda Resta Erna Chotidjah Suhatmi Fakhry Adam Prayogo Firda Rona Hafizhoh Indra Hastuti Khabib Alia Akhmad Rahaju Muljo Wulandari Rahayu, Istiyawati Singgih Purnomo Umi Hanifah veronica Youra Putri Anindari