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PENGARUH RENDAHNYA KINERJA KARYAWAN PADA CV ABCD Ageng Saepudin Kanda; Moch Adi Firmansyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.733

Abstract

Abstract Quality employee performance provides progress in achieving a desire for the company, if they have achieved high performance they will achieve and show success, workers are also required to be responsible and able to complete the work that has been set by the company. Therefore, in order to achieve the company's desired goals, excellent performance is required. The author researches companies using qualitative methods. The opinion expressed by Anslem Strauss, research using qualitative methods is a type of research whose findings do not involve statistical procedures or calculations. With qualitative methods, searching for deeper information can maximize employee performance. There are several points that influence the low performance of workers, namely a low level of education which is very influential because a lack of education level will also result in a lack of knowledge about work. If only the level of education is adequate then the company can have quality employees and this can be profitable for the company. If there is no supervision in a company, the low performance of employees will not be able to be evaluated because the superiors do not know about the employees during operational hours. From the statement above, it is necessary to take these factors into account so that we can evaluate the company better and achieve a goal or success. Keywords: Knowledge, Performance, Employees, Education, Quality.
STRATEGI PERCETAKAN UNTUK MENGATASI LONJAKAN PERMINTAAN SELAMA MUSIM PEMILU. STUDI KASUS DARI INDUSTRI PERCETAKAN BANDUNG Ageng Saepudin Kanda; Anwar Maulana
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.552

Abstract

Elections are an important moment in the democratic life of a country, when citizens have the opportunity to choose their own leaders and representatives. The campaigns carried out play a role in printing which plays an important role in delivering campaign materials such as leaflets, posters, banners and booklets. Therefore, now that it is the digital era, many printing industries are also facing various challenges and intense competition with their competitors. Then, in terms of marketing, the printing industry must pay attention to its strengths and threats, such as environmental, technological and other factors in facing this election. Therefore, the research that will be carried out aims to examine the marketing strategies used by the printing industry so that it can outperform the competition and what strategies will be implemented if there is a surge in demand. The method used for this research is a qualitative method, which means the researcher analyzes in detail a problem with the printing industry. The researcher used observation and interview techniques for data collection techniques in the printing industry so that they could analyze and collect data in detail. The results of this research are that the MD Draftika printing industry took part in the auction conducted by the KPUD by choosing the place, time and maximum promotion on social media. As a strategy to deal with the surge in demand, MD Draftika made changes to operational hours, added machine technology, added temporary additional employees and maximized supplies of raw materials from suppliers. Keywords: Election, Printing, Strategy, Marketing, Media.
STRATEGI PERCETAKAN UNTUK MENGATASI LONJAKAN PERMINTAAN SELAMA MUSIM PEMILU. STUDI KASUS DARI INDUSTRI PERCETAKAN BANDUNG Ageng Saepudin Kanda; Anwar Maulana
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.552

Abstract

Elections are an important moment in the democratic life of a country, when citizens have the opportunity to choose their own leaders and representatives. The campaigns carried out play a role in printing which plays an important role in delivering campaign materials such as leaflets, posters, banners and booklets. Therefore, now that it is the digital era, many printing industries are also facing various challenges and intense competition with their competitors. Then, in terms of marketing, the printing industry must pay attention to its strengths and threats, such as environmental, technological and other factors in facing this election. Therefore, the research that will be carried out aims to examine the marketing strategies used by the printing industry so that it can outperform the competition and what strategies will be implemented if there is a surge in demand. The method used for this research is a qualitative method, which means the researcher analyzes in detail a problem with the printing industry. The researcher used observation and interview techniques for data collection techniques in the printing industry so that they could analyze and collect data in detail. The results of this research are that the MD Draftika printing industry took part in the auction conducted by the KPUD by choosing the place, time and maximum promotion on social media. As a strategy to deal with the surge in demand, MD Draftika made changes to operational hours, added machine technology, added temporary additional employees and maximized supplies of raw materials from suppliers. Keywords: Election, Printing, Strategy, Marketing, Media.