Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Putri Wijayanti Kusuma
Universitas Bina Bangsa
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Perilaku Pelanggan Terhadap Produk Somethinc Putri Wijayanti Kusuma; Nita Apriyanti; Syamsul Hidayat
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.949

Abstract

The phenomenon of Indonesians' increasing need for skincare products is the purpose behind this research. Similarly, Somethinc skincare products emerged and showed optimal performance, causing the product to go viral. The purpose of this study is to determine how customer behavior towards Somenthinc products. This research method is quantitative and the data analysis method used is descriptive statistical analysis. The sample was collected using a questionnaire in the form of a Likert Scale. The research methods carried out are validity and reliability tests, classical assumption tests, and descriptive statistical tests. The results showed that the relationship between customer behavior and Somethinc products had a positive influence or in other words, customers were able to refer Somethinc products to others.
Co-Authors Nita Apriyanti SYAMSUL HIDAYAT