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All Journal Jurnal Bisnis Kreatif dan Inovatif Botani: Publikasi Ilmu Tanaman dan Agribisnis
Astiani Safitri
Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Manajemen Persediaan Bahan Baku Dengan Metode Economic Order Quantity (EOQ) Pada UMKM Osha Snack Alsa Az Zukhruf; Elfa Syukrina; Diyah Puspa Asih Atsilanti; Abib Riyadi; Luthfi Hibatullah; Agung Prayudha Hidayat; Astiani Safitri
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.92

Abstract

This research was conducted to determine the economic quantity of raw material inventory and determine the amount of raw material inventory needed. This research is included in descriptive quantitative research using the Economic Order Quantity (EOQ) method. EOQ can achieve optimal inventory levels and overall cost reductions, thereby enabling businesses to achieve maximum profits. The subject of this research is the raw material inventory of Osha Snack Bogor. In using this EOQ technique, it can be concluded that cooking oil is the largest raw material inventory, which is 32.40% of the total inventory with an EOQ amount of 8485 liters. The next order of cooking oil should Osha Snack do when the inventory in the warehouse remains 38 liters.
Pengaruh Crm (Customer Relationship Management) Terhadap Kepuasan Pembelian di Farmers Market Botani Square Glori S Napitupulu; Ilham Hasrimi; Mochamad Bintang; Rachel Sofia Audina; Agung Prayudha Hidayat; Astiani Safitri
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.39

Abstract

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.
Co-Authors Abib Riyadi Agung Prayudha Hidayat Alsa Az Zukhruf Diyah Puspa Asih Atsilanti Elfa Syukrina Glori S Napitupulu Ilham Hasrimi Luthfi Hibatullah Mochamad Bintang Rachel Sofia Audina