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All Journal Jurnal EK dan BI Jurnal Bisnis Kreatif dan Inovatif
Elfa Syukrina
Institut Pertanian Bogor
Economics, Econometrics & Finance

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ANALISIS PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOMORO COFFEE KOTA BOGOR Elfa Syukrina; Marcella Magdhalena Erlely; Salsa Nur Maulida; Muhammad Ifran; Veralianta Br Sebayang; Tasya Angelita
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1354

Abstract

Tomoro Coffee is one of the local coffee shops that is growing rapidly in Indonesia. Understanding consumer preferences for Tomoro Coffee is important for business development and effective marketing strategies. This research aims to analyze consumer preferences regarding Tomoro Coffee purchasing decisions using descriptive analysis and the Fishbein multi-attribute model with a total of 100 respondents who are Tomoro Coffee consumers. The research results show that the factors that consumers prioritize in determining purchases are the taste and service attributes, while the location and packaging attributes do not have much influence on purchasing decisions. This research provides important implications for Tomoro Coffee to maintain and improve product quality, improve service, create a comfortable atmosphere, and expand the reach of shop locations. Understanding consumer preferences can help Tomoro Coffee make marketing strategy decisions to increase competitiveness and achieve business success.
Analisis Manajemen Persediaan Bahan Baku Dengan Metode Economic Order Quantity (EOQ) Pada UMKM Osha Snack Alsa Az Zukhruf; Elfa Syukrina; Diyah Puspa Asih Atsilanti; Abib Riyadi; Luthfi Hibatullah; Agung Prayudha Hidayat; Astiani Safitri
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.92

Abstract

This research was conducted to determine the economic quantity of raw material inventory and determine the amount of raw material inventory needed. This research is included in descriptive quantitative research using the Economic Order Quantity (EOQ) method. EOQ can achieve optimal inventory levels and overall cost reductions, thereby enabling businesses to achieve maximum profits. The subject of this research is the raw material inventory of Osha Snack Bogor. In using this EOQ technique, it can be concluded that cooking oil is the largest raw material inventory, which is 32.40% of the total inventory with an EOQ amount of 8485 liters. The next order of cooking oil should Osha Snack do when the inventory in the warehouse remains 38 liters.
Co-Authors Abib Riyadi Agung Prayudha Hidayat Alsa Az Zukhruf Astiani Safitri Diyah Puspa Asih Atsilanti Luthfi Hibatullah Marcella Magdhalena Erlely Muhammad Ifran Salsa Nur Maulida Sebayang, Veralianta Br Tasya Angelita