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All Journal Madani: Multidisciplinary Scientific Journal
Aufa Izzudin Baihaqi
Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya No.1, Gunung Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Pemasaran Produk Melalui Re-branding Es Cokelat pada Kelurahan Menur Pumpungan Farrel Andhika; Aufa Izzudin Baihaqi
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 6 (2023): Juli
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8175927

Abstract

Marketing of product is very important. Marketing can spearhead the number of sales of a product. This study discusses product marketing strategies using rebranding to market the Ice chocolate product in the Menur Pumpungan sub-district. This research aims to determine how effective the rebranding strategy is in increasing Micro, Small, and Medium Enterprises (UMKM) sales in Menur Pumpungan sub-district. This study used a qualitative method by conducting interviews and outreach UMKM under two conditions, before and after rebranding.
Co-Authors Farrel Andhika