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Maria Rosario Borroek
Universitas Dinamika Bangsa, Jambi
Economics, Econometrics & Finance

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Analisis Kesuksesan Aplikasi Maxim di Kota Jambi Menggunakan Delone and Mclean Muhammad Fahry; Randa Oktaria M; Gregorius D; Maria Rosario Borroek; Ayu Feranika
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1086

Abstract

The Maxim application is an online transportation service that is currently popular in the city of Jambi, not only with modern online transportation features but also many features that are useful for users in everyday life. The aim of this research is to analyze the level of success of the Maxim application in the city of Jambi using the Delone and Mclean method. Data was taken from 385 respondents distributed via Google form. The questionnaire was distributed online, then analyzed using the structural equation modeling (SEM) method and the SmartPLS 4.0 tool. The research results show that from 9 hypotheses there are 8 accepted hypotheses, including HI, H2, H3, H4, H5, H7, H8, H9 with an R Square value of 0.383 for the user satisfaction variable, 0.373 for the net benefit variable (Net Benefit), and 0.423 for the use variable (Use). So it can be concluded that the Maxim application has quite a positive or good influence because this model is stated to be in accordance with the substance in presenting results.
Pengaruh Digitalisasi Produk Perbankan Dan Kualitas Layanan Terhadap Kepuasan Nasabah Pada Bank 9 Jambi Ayu Feranika; Maria Rosario Borroek; Gunardi
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1087

Abstract

The use of technology today is an effort by banks to compete amid competitors in similar service fields. This study aims to prove empirically whether there is a relationship between digitalization of banking products and digital service quality on customer satisfaction at Bank 9 Jambi. The research method used is using multiple regression analysis with the help of the SPSS 26.0 for windows program. The sampling technique in this study was to use purposive sampling method, so that a sample of 114 respondents was obtained who were customers of Bank 9 Jambi. The results of this study indicate that the banking digitalization variable has an effect on customer satisfaction with a significant value of 0.042 <0.05. The efficieny variable shows significant results with a value of 0.012 <0.05 on customer satisfaction. The fulfillment variable has a significant effect on customer satisfaction with a significant value of 0.002 <0.05. The system availability variable has a significant effect on customer satisfaction with a significant value of 0.006 <0.05. The privacy variable has a significant effect on customer satisfaction with a significant value of 0.001 <0.05. Responsivenes variable has a significant effect on customer satisfaction with a significant value of 0.000 <0.05. The Compensation variable shows results that have no significant effect with a value of 0.185> 0.05. Contact variable shows the results affect customer satisfaction with a value of 0.000 <0.05. Meanwhile, the f statistical test resulted in the simultaneous influence of the independent variables on the dependent variable with a sig level value < α (0.000a < 0.005).
Co-Authors Ayu Feranika Gregorius D Gunardi Gunardi Muhammad Fahry Randa Oktaria M