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Ayu Feranika
Universitas Dinamika Bangsa, Jambi
Economics, Econometrics & Finance

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Perencanaan Strategi Pengembangan Usaha Menggunakan Formulasi Matrik SWOT dan Metode QSPM Laura Prasasti; Ayu Feranika
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1077

Abstract

This study aims to formulate appropriate marketing strategy planning alternatives through analyzing the approach of internal factors and external factors as an effort to face competitors from Aulia Jambi Toothpick Chips. The sampling method in this study was purposive sampling, so that the total sample obtained was 30 respondents consisting of 5 from internal, namely the management of the Aulia Toothpick Chips factory employees and 25 from external, namely consumers. The analysis method used in this research is SWOT analysis (Strength, Weakness, Opportunities, and Threats) through an internal and external factor approach with the calculation of the IFE and EFE matrix table analysis and the QSPM method. The results of IFE internal factors and EFE external factors, obtained a Strength value of 2.08 and Weaknesess of 1.08 while the Opportunities value is 1.92 and Threats is 1.38. Based on the results of the calculation of the analysis quadrant diagram using the IFE and EFE approaches, it can be concluded that the x, y axes are at the Quadrant I point, so the strategy that must be applied in this condition is to support aggressive growth policies (Growth Oriented Strategy). So that the right alternative strategy for Aulia's Toothpick Chips MSME players is the S-O (Strength-Opportunities) strategy. The S-O (Strength-Opportunities) strategy, which is referred to as an aggressive growth strategy, is through the use of digital marketing for the marketing system, providing special offers and maintaining product quality.
Analisis Kesuksesan Aplikasi Maxim di Kota Jambi Menggunakan Delone and Mclean Muhammad Fahry; Randa Oktaria M; Gregorius D; Maria Rosario Borroek; Ayu Feranika
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1086

Abstract

The Maxim application is an online transportation service that is currently popular in the city of Jambi, not only with modern online transportation features but also many features that are useful for users in everyday life. The aim of this research is to analyze the level of success of the Maxim application in the city of Jambi using the Delone and Mclean method. Data was taken from 385 respondents distributed via Google form. The questionnaire was distributed online, then analyzed using the structural equation modeling (SEM) method and the SmartPLS 4.0 tool. The research results show that from 9 hypotheses there are 8 accepted hypotheses, including HI, H2, H3, H4, H5, H7, H8, H9 with an R Square value of 0.383 for the user satisfaction variable, 0.373 for the net benefit variable (Net Benefit), and 0.423 for the use variable (Use). So it can be concluded that the Maxim application has quite a positive or good influence because this model is stated to be in accordance with the substance in presenting results.
Pengaruh Digitalisasi Produk Perbankan Dan Kualitas Layanan Terhadap Kepuasan Nasabah Pada Bank 9 Jambi Ayu Feranika; Maria Rosario Borroek; Gunardi
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1087

Abstract

The use of technology today is an effort by banks to compete amid competitors in similar service fields. This study aims to prove empirically whether there is a relationship between digitalization of banking products and digital service quality on customer satisfaction at Bank 9 Jambi. The research method used is using multiple regression analysis with the help of the SPSS 26.0 for windows program. The sampling technique in this study was to use purposive sampling method, so that a sample of 114 respondents was obtained who were customers of Bank 9 Jambi. The results of this study indicate that the banking digitalization variable has an effect on customer satisfaction with a significant value of 0.042 <0.05. The efficieny variable shows significant results with a value of 0.012 <0.05 on customer satisfaction. The fulfillment variable has a significant effect on customer satisfaction with a significant value of 0.002 <0.05. The system availability variable has a significant effect on customer satisfaction with a significant value of 0.006 <0.05. The privacy variable has a significant effect on customer satisfaction with a significant value of 0.001 <0.05. Responsivenes variable has a significant effect on customer satisfaction with a significant value of 0.000 <0.05. The Compensation variable shows results that have no significant effect with a value of 0.185> 0.05. Contact variable shows the results affect customer satisfaction with a value of 0.000 <0.05. Meanwhile, the f statistical test resulted in the simultaneous influence of the independent variables on the dependent variable with a sig level value < α (0.000a < 0.005).
Co-Authors Gregorius D Gunardi Gunardi Laura Prasasti Maria Rosario Borroek Muhammad Fahry Randa Oktaria M