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All Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Manajemen dan Bisnis Priviet Social Sciences Journal Jurnal Syiar-Syiar Journal of Innovative and Creativity
Ayunda Fatmasari
UNIVERSITAS TJUT NYAK DHIEN
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Kontribusi Sistem Informasi Manajemen Dalam Kesinambungan Keberhasilan Pengusaha Kecil Ayunda Fatmasari
JURNAL MANAJEMEN DAN BISNIS Vol 2 No 3 (2024): Edisi Januari 2024 - April 2024
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v2i3.1139

Abstract

Sistem Informasi Manajemen (SIM) memainkan peran krusial dalam kesinambungan keberhasilan pengusaha kecil. Penelitian ini bertujuan untuk menyelidiki kontribusi SIM dalam mendukung kesuksesan pengusaha kecil melalui tinjauan pustaka. Metode tinjauan pustaka digunakan untuk menyusun pemahaman mendalam tentang bagaimana SIM memengaruhi berbagai aspek kinerja dan kelangsungan usaha pengusaha kecil. Hasil analisis menunjukkan bahwa SIM tidak hanya meningkatkan efisiensi operasional, tetapi juga memfasilitasi pengambilan keputusan yang lebih tepat waktu dan akurat. Dengan memanfaatkan informasi yang dihasilkan oleh SIM, pengusaha kecil dapat mengoptimalkan strategi , meningkatkan daya saing, dan menghadapi tantangan yang dihadapi dalam lingkungan bisnis yang dinamis. Kesimpulannya, SIM bukan hanya menjadi alat penting dalam pengelolaan bisnis, tetapi juga merupakan faktor kunci dalam memastikan kesinambungan keberhasilan pengusaha kecil di pasar yang kompetitif saat ini.
Menggali Potensi Pasar Dan Strategi Peningkatan Omset Bagi Pedagang Pasar Melati Muhammad Safii Murad Daulay; Ahmad Yudhira; Ayunda Fatmasari; Mella Yunita; Indah Sari Liza Lubis; Ahmad Nadhira
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 3 No 2 (2024): Edisi Juli 2024 - Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v3i2.1240

Abstract

Penelitian ini bertujuan untuk menggali potensi pasar dan merumuskan strategi peningkatan omset bagi pedagang di Pasar Melati, Medan. Pasar Melati dikenal sebagai pusat perdagangan barang bekas bermerek, yang menjadi tumpuan hidup banyak pedagang. Namun, pedagang menghadapi tantangan besar akibat pelarangan penjualan barang bekas yang diterapkan pemerintah. Metode pengabdian yang digunakan adalah penyuluhan langsung kepada pedagang tentang teknik peningkatan omset dan identifikasi potensi yang dapat dikembangkan. Tim pengabdian melakukan sesi penyuluhan dengan antusiasme tinggi dari pedagang, yang banyak mengungkapkan keluhan mereka terkait regulasi baru. Hasil pengabdian menunjukkan bahwa pedagang memiliki semangat tinggi untuk beradaptasi dan meningkatkan penjualan mereka jika diberikan dukungan dan kebijakan yang memadai. Potensi pengembangan Pasar Melati terletak pada keberagaman barang yang dijual dan daya tariknya sebagai pusat barang bekas berkualitas. Namun, regulasi yang menghambat perlu diatasi untuk memastikan keberlanjutan ekonomi para pedagang. Penelitian ini menyarankan perlunya kebijakan yang lebih mendukung serta program pelatihan berkelanjutan untuk para pedagang agar dapat meningkatkan omset dan kesejahteraan mereka. Dengan demikian, Pasar Melati dapat terus menjadi pusat ekonomi yang vital bagi masyarakat Medan.
Manajemen Kesejahteraan Umat: Peran Masjid sebagai Pusat Ekonomi Kerakyatan Muhammad Syafii Murad Daulay; uswatun hasanah; Ayunda Fatmasari
JURNAL SYIAR-SYIAR Vol 3 No 2 (2023): Edisi Juli 2023- Desember 2023
Publisher : Fakultas Agama Islam Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/syiar.v3i2.1075

Abstract

Masjid di Indonesia memiliki potensi besar sebagai pusat pemberdayaan ekonomi umat, namun pemanfaatannya belum optimal. Dalam konteks ini, Wapres K.H. Ma'ruf Amin menekankan pentingnya meningkatkan peran masjid sebagai media pemberdayaan ekonomi umat. Studi ini bertujuan untuk mengevaluasi peran masjid dalam pemberdayaan ekonomi umat serta merumuskan strategi untuk meningkatkan fungsi masjid sebagai pusat kegiatan ekonomi. Penelitian ini menggunakan pendekatan kualitatif dengan menganalisis pernyataan Wapres dan konteksnya dalam pembangunan ekonomi umat di masjid. Data dikumpulkan melalui webinar nasional dan analisis dokumen terkait. Masjid memiliki potensi besar sebagai basis pemberdayaan ekonomi umat, namun belum dimanfaatkan secara optimal. Diperlukan model bisnis yang mendorong partisipasi aktif jemaah dalam kegiatan ekonomi di masjid, seperti pendirian lembaga keuangan ultra mikro syariah. Dapat disimpulkan peningkatan peran masjid sebagai pusat pemberdayaan ekonomi umat merupakan langkah penting dalam membangun peradaban Islam yang moderat di Indonesia. Diperlukan upaya terus menerus untuk memperkuat pola pikir wasathy dan menjadikan masjid sebagai tempat penyebarannya, sehingga dapat mengembangkan kembali peradaban Islam dan mewujudkan umat terbaik.
Village financial accountability and local empowerment strategy in achieving Indonesia Emas 2045: A case study in Amplas Village M. Safii Murad Daulay; Uswatun Hasanah; Ayunda Fatmasari; Oppie Meisya Tanjung; Oki Prayogi; Hajatina Hajatina
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.586

Abstract

This study aims to explore village financial accountability and management strategies implemented for community economic empowerment toward the Indonesia Emas 2045 vision, using Amplas Village in Percut Sei Tuan District as a case study. A descriptive qualitative method was applied through field practice and direct interviews with the village head and local residents of the village. The results show that the village has established a Merah Putih Cooperative as a collective platform for managing agricultural and livestock products, which is officially registered and plays a key role in improving access to capital and product values. Additionally, government support programs, such as the Family Hope Program (PKH) and microenterprise training, have encouraged local community participation in economic activities. However, challenges remain, including unequal aid distribution and a lack of routine outreach. The study concludes that financial accountability through cooperatives and participatory village management strategies has contributed positively to economic empowerment, although further improvements are needed in reporting transparency and equal access to programs. These findings are expected to provide input for village policymakers in designing community-based financial and empowerment policy.
ANALISIS MANAJEMEN RISIKO OPERASIONAL PADA UMKM FOTOCOPY “MENCIRIM INDAH PHOTO” MEDAN SUNGGAL Lelly Yowana Lase; Seni Krisdayanti Putri Halawa; Syahfia Siregar; Tuti Handayani Zebua; Ayunda Fatmasari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12714

Abstract

Focus - This study focuses on identifying and mapping operational risks at a photocopy, printing, and laminating MSME, Mencirim Indah Photo in Medan Sunggal, using the 5M Framework approach combined with a risk register instrument. Objective - This study aims to identify the operational risks faced by Mencirim Indah Photo in its daily business operations, measure the level of these risks through likelihood and impact analysis, trace the root causes based on five dimensions (Man, Machine, Material, Method, Money), and formulate mitigation strategies as well as Standard Operating Procedures (SOPs) to serve as practical guidelines for risk management. Method - The research employed a descriptive qualitative approach within the framework of community service activities. Data were collected through direct on-site observation, in-depth interviews with the owner and employees, and documentation comprising written records and photographs. The collected data were analyzed using the 5M framework to identify sources of risk, followed by an assessment of severity levels via a risk register, resulting in risk scores and classifications (Low, Medium, High, Extreme). Findings - The study identified six key operational risks; two were classified as "High" with the highest scores (photocopier malfunction and damp paper, each scoring 15), while three others were categorized as "Medium." Based on these findings, management strategies (mitigation, transfer, acceptance, and avoidance) and concrete action plans were developed, alongside Standard Operating Procedures (SOPs) for photocopier maintenance and paper storage, serving as practical guidelines to prevent the recurrence of operational disruptions.
ANALISIS MANAJEMEN RISIKO OPERASIONAL PADA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) ‘’MIE AYAM JAMUR RESTU’’ MEDAN SELAYANG Nur Astiah Rahma; Anna Tie Etika Sesti Mendrofa; Ade Tri Hartanti; Aulia Nazwa; Ayunda Fatmasari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12715

Abstract

Objective – The objective of this study is to analyze the operational risks faced by the MSME "Mie Ayam Jamur Restu" and to formulate risk mitigation strategies dan SOP that can be implemented to support the business's sustainability. Novelty – This study offers insights into risk management implementation within an MSME setting by utilizing risk identification, risk assessment, and the formulation of mitigation strategies based on actual field conditions. Method – This study employs a qualitative descriptive method. Data collection was conducted through observation and direct interviews at the "Mie Ayam Jamur Restu" MSME, located at Jalan Sei Belutu No. 58, Padang Bulan Selayang I, Medan Selayang District, Medan City. Findings – The findings indicate the presence of several operational risks at "Mie Ayam Jamur Restu," namely power outages, fire hazards, QRIS payment disruptions, service errors, equipment or gas stove malfunctions, raw material delivery delays, and raw material spoilage. The risks with the highest severity levels were equipment or gas stove malfunctions (score: 12), raw material spoilage (score: 9), and service errors (score: 6). Limitations and Implications – This study was conducted on a single MSME ("Mie Ayam Jamur Restu") and did not compare risk management practices with similar businesses. However, the results can serve as a reference for business owners in managing operational risks to enhance service quality and ensure business sustainability.
ANALISIS MANAJEMEN RISIKO OPERASIONAL PADA UMKM DEPOT AIR MINUM ISI ULANG "SAMSUL WATER" PINANG BARIS Gusti maia firanti noor; Siti Maisarah; Luviah Permadhani; Azizah Azzahra; Ayunda Fatmasari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12716

Abstract

OBJECTIVE – This study aims to identify the various operational risks faced by the Samsul Water Refill Drinking Water Depot MSME (Micro, Small, and Medium Enterprise), analyze the likelihood and impact of each identified risk, and determine the priority level of risks based on assesment results using the risk register method. FOCUS – This study focuses on analyzing operational risk management in the business processes of the Samsul Water Drinking Water Depot MSME. The analysis is conducted by identifying risks in each operational activity and assesing the level of risk based on likelihood and impact to determine risk handling priorities. METHOD – This study employs a descriptive qualitative approach. Data were collected through in-depth interviews and documentation of daily operational activities. The collected data were analyzed by identifying risk patterns and drawing conclusions based on thematic interpretation. FINDINGS – The findings identified six major operational risks: water storage tank damage, filter blockage, operational vehicle problems, damaged water gallons, employee work delays, and delays in the supply of raw water from mountain sprimgs. The recommended mitigation strategies include regular maintenance and inspections of equipment, implementation of maintenace Standard Operating Procedures (SOP), and enhanced operational supervision to support business sustainability
ANALISIS MANAJEMEN RISIKO OPERASIONAL PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) STUDI KASUS LISHA LAUNDRY SUNGGAL Alfiah Hassanah; Muhammad Haris; Annisa Azmi; Dionisius Halawa; Ayunda Fatmasari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12717

Abstract

Purpose – This study aims to identify, map, and formulate an action plan for mitigating operational risks faced by Lisha Laundry SMEs located in Dusun IV Sei Mencirim, Sunggal. This arrangement is intended to ensure the operational sustainability of the laundry service business can be maintained efficiently. Method – This research uses a qualitative des,criptive method. Primary data was collected through direct observation of daily activities and in-depth interviews about the laundry business workflow. Risk mapping was conducted using a risk register table and risk matrix (Heat Map) based on probability and impact level parameters. Findings – The identification results found 7 main operational risks at Lisha Laundry. Through matrix analysis, 2 risks were categorized as extreme risk (score 20), namely the risk of clothes being mixed up or lost, as well as the risk of labor shortage during peak days. The main problem stems from human factors (minimal attention to detail) and the way handling methods are mixed on the ironing table. A tactical action plan in the form of implementing a structured Standard Operating Procedure (SOP) has proven crucial in reducing losses.
ANALISIS MANAJEMEN RESIKO OPERASIONAL PADA UMKM RUMAH MAKAN “BASABAH” MEDAN SEI MENCIRIM Mayziyah Ayrin; Gizza Adinda Adellia Putri; Murima Febrianti; Natirian Zebua; Ayunda Fatmasari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12719

Abstract

PURPOSE - This study aims to identify, analyze, and design operational risk management strategies for the MSME "RM. Basaba," located on Jl. Johar Sei Mencirim, Sunggal District, Deli Serdang Regency, North Sumatra. The study seeks to ensure the efficient maintenance of the restaurant's operational continuity. METHOD - The research employs a qualitative descriptive approach, utilizing field observations and in-depth interviews with the business owner. The analytical framework is based on the four pillars of operational risk: Human Resources (HR), Internal Processes, Systems and Technology, and External Events. Risk mapping was conducted using a risk register table and a risk matrix (Heat Map) based on probability and impact level parameters FINDINGS - Identification results indicate that the risk with the highest severity level (an "extreme" score of 20/25) is a power outage, which directly halts the entire production process due to the reliance on electrically powered equipment. Subsequent risks include disruptions to the QRIS digital payment system (a "high" score of 12/25), which impede transaction flows, and the risk of fire (a "medium" score of 10/25), which has the potential to cause massive asset losses. Risk assessment was conducted using a likelihood-impact matrix (on a scale of 1–5) to generate a structured risk register. Furthermore, the implementation of structured Standard Operating Procedures (SOPs) proved crucial in minimizing losses. This study underscores that the implementation of systematic and structured operational risk management is a fundamental prerequisite for the sustainability and competitiveness of MSMEs amidst an uncertain business environment.
Human Resource Development to Strengthen Competitiveness in the Global Digital Market Era Dian Arisanti; Kevin Indajang; Ayunda Fatmasari; Muhamad Risal Tawil; Eka Kurnia Saputra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16462

Abstract

Human resource development is a key pillar in a country's economic transformation. In today's digital and knowledge-based economy, human resources are no longer simply production factors like machines or land, but rather strategic assets that determine global competitiveness. In the digital world, competitive advantage no longer lies in the ownership of physical assets, but rather in data mastery, creativity in problem-solving, and the ability to build trust with consumers worldwide. Human involvement in the global digital market also includes a strategic role in navigating the complexities of varying cultures and regulations in each country. This study aims to provide an analysis of human resource development to strengthen competitiveness in the global digital market era. This analysis uses a qualitative approach from the perspective of a human resources expert. The research findings demonstrate Dave Ulrich and Josh Bersin's understanding that a paradigm shift in human resource management in the global digital market era is no longer merely an option, but a necessity for survival. In the global digital market, the competitiveness of a nation or company is no longer determined by the possession of natural resources, but by the quality of its human capital.
Co-Authors Ade Tri Hartanti Ahmad Yudhira Alfiah Hassanah Anna Tie Etika Sesti Mendrofa Annisa Azmi Aulia Nazwa Azizah Azzahra Dian Arisanti Dionisius Halawa Gizza Adinda Adellia Putri Gusti maia firanti noor Hajatina Hajatina Kevin Indajang Lelly Yowana Lase Lubis, Indah Sari Liza Luviah Permadhani M. safii Murad Daulay Mayziyah Ayrin Muhamad Risal Tawil Muhammad Haris Muhammad Safii Murad Daulay Muhammad Syafii Murad Daulay Murima Febrianti Nadhira, Ahmad Natirian Zebua Nur Astiah Rahma Oki Prayogi Oppie Meisya Tanjung Saputra, Eka Kurnia Seni Krisdayanti Putri Halawa Siti Maisarah Syahfia Siregar Tuti Handayani Zebua Uswatun Hasanah