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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara
Adelia Shabrina Prameka
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Business Legality Assistance, Halal Certification And Digital Marketing SME’s Gresik District Ainur Rofiq; A Muhamad Jazuli; Adelia Shabrina Prameka; Abdurrahman Hakim
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 5 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Siaran Pers yang dikeluarkan oleh Kementerian Koordinator Bidang Perekonomian Republik Indonesia merilis data bahwa kontribusi UMKM mencapai kurang lebih 61 persen terhadap PDB Nasional dan menyerap sebesar 97 persen dari total tenaga kerja. Pemerintah Indonesia memberi perhatian khusus dan serius kepada sector UMKM. Terjadinya pasar bebas mendorong dan memotivasi para pelaku UMKM untuk meningkatkan eksistensi mereka namun hal ini juga menuntut mereka untuk mau tergerak langsung. Aspek yang sangat penting yang mudah untuk dijadikan pijakan untuk mendukung kelancaran tersebut adalah memiliki legalitas usaha; sertifikasi halal; dan literasi pemasaran digital. Hasil yang dicapai melalui kegiatan pengabdian masyarakat 1000 Desa di Kecamatan Driyorejo terkait pengurusan dan pendampingan legalitas usaha serta sertifikat halal telah memberikan kontribusi yang baik terhadap rencana Pemerintahan Provinsi Jawa Timur terkait percepatan persejahteraan UMKM. Hampir separuh dari peserta dapat memenuhi persyaratan dengan baik dan mengikuti pendampingan dengan baik dalam proses pengurusan. Begitu pula dengan pelatihan digital marketing, para pelaku usaha antusias mendengarkan dengan baik bagaimana cara membuat produk mereka viral melalui social media, dan dari beberapa UMKM yang hadir terdapat dua UMKM yang membawa produk mereka dengan niat dan mengikuti proses pembuatan foto konten hingga selesai. Hal ini menunjukkan bahwa indikator menambah pengetahuan pelaku usaha terkait pemasaran digital meningkat. Keterlibatan mahasiswa MMD dalam proses pengabdian ini juga sangat baik dan dapat bekerjasama mulai proses administrasi hingga monev dan akhir program selesai
WOMEN ENTREPRENEURS ON THE RISE: UNVEILING THE INTERPLAY BETWEEN GOALS-MOTIVATION, ORIENTATION AND OPPORTUNITY RECOGNITION AND PERFORMANCE Adelia Shabrina Prameka; Rizky Firmansyah
Ekonomi Bisnis Vol 29, No 1 (2024): EKONOMI BISNIS March 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i3p32-40

Abstract

Women entrepreneurs in Indonesia significantly contribute in national economy. Traditionally, Indonesian society has a tradition of believing that women have more responsibility for the household. This study investigates the effect of entrepreneurial orientation and entrepreneurial goals and motives on woman entrepreneur performance through opportunity recognition. Respondents in this study are 220 women entrepreneurs in from several provinces in Indonesia. This study chose the Partial Least Square-based Structural Equation (PLS-SEM) model technique to analyze the data. This study successfully confirmed the influence of entrepreneurial orientation on opportunity recognition in women entrepreneurs. However, the researcher could not show the effect of entrepreneurial goals and motives on opportunity recognition in women entrepreneurs. Furthermore, entrepreneurial orientation, entrepreneurial goals and motives, and opportunity recognition significantly influence women entrepreneur performance.
Analyzing academic acceptance of artificial intelligence using extended technology acceptance model Nanang Suryadi; Abdurrahman Hakim; Adelia Shabrina Prameka; Wildan Syafitri; Muhammad Irfan Islami
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 15, No 4: August 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijai.v15.i4.pp3090-3102

Abstract

This study aims to analyze the acceptance of artificial intelligence (AI) technology among Indonesian academics using extended technology acceptance model (TAM). The analysis involved general extended technology acceptance model for e-learning (GETAMEL) independent variables, which include subjective norm (SN), experience (EXP), enjoyment (ENJOY), computer anxiety (CA), and self-efficacy (SE), as well as mediator variables: perceived usefulness (PU) and perceived ease of use (PEOU). This study uses technology innovations (TI) as moderator variable and behavioral intention (BI) as a dependent variable. The analysis reveals that SN has a significant influence over PU but not PEOU. ENJOY and SE have a significant positive influence over both PU and PEOU, while EXP and CA don’t have a significant influence over both variables. PU and PEOU have a significant positive influence over BI. TI strengthens the relation between PU and BI, but weakens the relation between PEOU and BI. This finding provides an important outlook for developing a strategy to increase the acceptance of AI technology in the academic environment through an approach that takes into account the factors of pleasure, self-confidence, and TI.
Co-Authors A Muhamad Jazuli Ainur Rofiq Hakim, Abdurrahman Muhammad Irfan Islami Nanang Suryadi Rizky Firmansyah Wildan Syafitri