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All Journal Jurnal Ilmu Komunikasi Andalan Journal of Communication Studies and Society
Ajeng Ayu Wulandari
Universitas Majalengka
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Perceived Ease Of Use and User Experience Using Chat GPT Ajeng Ayu Wulandari; Noviawan Rasyid Ohorella; Titih Nurhaipah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

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Abstract

This research analyzes the impact of Perceived Ease Of Use, Performance Expectations, Effort Expectations, Social Influence, and Facilitating Conditions communication on the Interaction Efficiency of communication interactions with machines. Analysis of these factors is important because they have a direct influence on communication interactions with GPT Chat. Understanding the impact will drive improvements and improve the overall user experience. The theoretical framework in this research is the Unified Theory of Technology Acceptance and Use (UTAUT) and Human Machine Interaction (HCI). Data was collected through a questionnaire with a Likert scale and tested on 100 respondents using the Purposive Sampling method on GPT Chat users. The results of the research show that five variables, namely Effort Expectancy, Social Influence, User Experience, Performance Expectancy, and Customer Satisfaction have a positive and significant influence on user experience, Interaction Efficiency, and Interaction Efficiency. Meanwhile, the other two variables are Facilitation Conditions and Perceived Ease of Use. , has no significant effect on user communication. The results of the determination analysis show that Perceived Ease of Use and the UTAUT Model contribute 25.8% to User Experience, while User Experience contributes 6.2% to Interaction Efficiency. This research improves the Chat and Interaction Efficiency user experience. It contributes to the field of technology acceptance and communication of how humans interact with machines.
Digital Domination: How LPP TVRI Bali Can Leverage Digital TV to Skyrocket Audience Engagement Ajeng Ayu Wulandari; Putu Angel Purnamayanti
COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v2i2.4991

Abstract

The development of information technology is changing the way consumers consume media content. Online-based services can be a threat and opportunity for conventional media players, including television media. To attract the attention of viewers, television broadcast media needs to have a marketing communications strategy that suits the needs of viewers. TVRI Bali as a public broadcasting institution focuses on local cultural broadcast programs and educational information programs, as well as being neutral amidst the speed of information dissemination. This research aims to identify the strategies carried out by TVRI Bali to increase its audience on digital television. This research uses Integrated Marketing Communication (IMC) theory and the concept of segmentation. Researchers use qualitative methods. Data was obtained through observation, interviews and documentation studies. The results of this research, TVRI Bali carries out integrated marketing communications activities to promote its event programs by implementing advertising, direct marketing, internet marketing. sales promotion, public relations, and personal selling to capture and maintain the audience market. TVRI Bali audience segmentation is carried out based on demographic, geographic and psychographic segmentation.
Co-Authors Noviawan Rasyid Ohorella Nurhaipah, Titih Putu Angel Purnamayanti