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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Economica: Media Komunikasi ISEI Riau West Science Interdisciplinary Studies
Samsir Samsir
FEB Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PENINGKATAN KINERJA KANTOR PELAYANAN PAJAK PRATAMA PEKANBARU SENAPELAN Elang Muhamad Kusuma; Zulkarnain Zulkarnain; Samsir Samsir
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 11 No. 2 (2023)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v11i2.195

Abstract

The purpose of this research is to analyze the competency of the resources owned by the Pekanbaru Senapelan Pratama Tax Service Office in implementing the strategic management model of the resource-based view. The capability of the Pekanbaru Senapelan Primary Tax Service Office in implementing strategic management model resource-based view. The strategy used by the Pekanbaru Senapelan Pratama Tax Service Office in implementing the resource-based view strategic management model. Based on the data obtained from the Senapelan Pekanbaru Primary Tax Service Office, it is known that the number of employees who are also the population in this study is 102 people. The data used in this study are primary data and secondary data, while the data collection technique uses a questionnaire. The data analysis technique used in this study is the data analysis used in this study is SWOT. The results of the study show that the resource competence of the Pekanbaru Senapelan Pratama Tax Service Office shows a strong position, meaning that the organization has DGT apparatus resources which are dominated by employees with strong technical competence, which includes service functions, supervision and law enforcement. Then the capability possessed by the Pekanbaru Senapelan Pratama Tax Service Office is included in the strong category. The Pekanbaru Senapelan Pratama Tax Service Office strategy that has been implemented so far shows a strong category and the position of the Pekanbaru Senapelan Primary Tax Service Office is in quadrant V position. In quadrant V, the most using both hold and guard strategies. This position indicates that the Pekanbaru Senapelan Primary Tax Service Office is in a defensive position and maintains that internal environmental conditions remain in a position to maximize strengths and minimize weaknesses by taking advantage of existing opportunities and preventing external threats. In this position the most appropriate strategy is market penetration and product development strategy. Keywords: Application of Strategic Management Model Resource Based View, SWOT
PENGARUH SERVICE QUALITY DAN CAPABILITY TERHADAP KEUNGGULAN KOMPETIFIF DAN KINERJA ORGANISASI PADA DR. FLORINE AESTHETIC CLINIC KOTA PEKANBARU Novi Chaira; Marnis Marnis; Samsir Samsir
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 11 No. 2 (2023)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v11i2.202

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh service quality dan capability terhadap keunggulan kompetifif dan kinerja organisasi. Dan menganalisa pengaruh keunggulan kompetifif terhadap kinerja organisasi populasi dalam penelitian ini adalah pasien yang datang pada tahun 2021 sebanyak 1576 orang. Sedangkan sampel yang digunakan sebanyak 234 orang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder, sedangkan teknik pengumpulan data menggunakan kuisioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis data yang digunakan dalam penelitian ini adalah sem. Service quality berpengaruh terhadap keunggulan kompetitif pasien. Capability berpengaruh terhadap keunggulan kompetitif pasien. Service quality berpengaruh terhadap kinerja organisasi. Capability berpengaruh terhadap kinerja organisasi 21 21 . Service quality berpengaruh signifikan terhadap kinerja organisasi. Capability berpengaruh signifikan terhadap kinerja organisasi melalui keunggulan kompetitif. Keunggulan kompetitif pasien dr. Florine aesthetic clinic. Kata Kunci: Service Quality, Capability, Keunggulan Kompetifif Dan Kinerja Organisasi
Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Fauzan Azmi; Samsir Samsir; Any Widayatsari; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
PENGARUH KUALITAS PRODUK, HARGA DAN DESAIN TERHADAP KEPUASAN PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA UD PINTU REZEKI PERABOT PASIR PENGARAIAN Hikmi Al Fajri; Samsir Samsir; Raden Lestari Ganarsih
Jurnal Daya Saing Vol. 9 No. 3 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1521

Abstract

Di saat persaingan semakin kuat, produsen berusaha memenuhi kebutuhan dan keinginan konsumen dengan menawarkan berbagai variasi produknya, dampaknya konsumen memiliki berbagai pilihan, kekuatan tawar menawar konsumen semakin besar, yang mendorong setiap perusahaan harus menempatkan orientasinya pada kepuasan konsumen sebagai tujuan utamanya. Seiring dengan persaingan di industri perabotan dalam menarik konsumen untuk membeli furniture tentu saja mengharuskan setiap perusahaan untuk memiliki strategi yang tepat, agar dapat meningkatkan penjualan dan juga meningkatkan daya saing. 212 responden. Pengambilan sampling menggunakan purposive sampling. Variabel yang digunakan adalah Kualitas Produk, Harga, desain, keputusan pembelian dan kepuasan konsumen. Penelitian ini menggunakan metode kuantitatif dan data dianalisis dengan menggunakan analisis Structural Equation Modelling. Hasil penelitian menunjukkan bahwa Kualitas produk, harga, dan desain berperan penting dalam keputusan pembelian konsumen. Kualitas yang baik meningkatkan keputusan pembelian, harga yang sesuai mendukung kepuasan, dan desain yang menarik juga berkontribusi pada keputusan positif. Selain itu, kualitas produk dan harga juga memengaruhi langsung kepuasan konsumen, sementara keputusan pembelian yang tepat dapat meningkatkan kepuasan keseluruhan konsumen. Semua faktor ini saling terhubung dan berdampak pada pengalaman konsumen
Co-Authors Any Widayatsari Elang Muhamad Kusuma Fauzan Azmi Hikmi Al Fajri Marnis Marnis Novi Chaira Prima Andreas Siregar Raden Lestari Ganarsih Sugeng, Santoso