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All Journal Indonesian Journal of Economics, Social, and Humanities West Science Business and Management West Science Interdisciplinary Studies Asian Journal of Management, Entrepreneurship and Social Science
Prima Andreas Siregar
University of Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Information Sharing, Knowledge Sharing, and Social Capital on Business Performance Mediated by Innovation (Study on Small Food Industry in Pekanbaru City Rani Sagita Hilmawati; Samsir Samsir; Iwan Nauli Daulay; Prima Andreas Siregar
Indonesian Journal of Economics, Social, and Humanities Vol 5 No 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.5.1.65-84

Abstract

The increase in the number of SMEs every year in the city of Pekanbaru creates high, dynamic, and turbulence competition that demands business actors to continue to improve supply chain management, knowledge sharing, social capital and innovation so that their business performance increases to provide added value and excel in competition. This study aims to determine the effect of Information Sharing, Knowledge Sharing and Social Capital on Business Performance mediated by innovation. This study uses data analysis tools and structural equation modelling (SEM) using Smart-PLS program ver 3.0. The sampling technique chosen is the Cluster Sampling method (236 small food industry players in Pekanbaru City). The study results show that: Information Sharing has a positive and not significant effect on innovation. Knowledge sharing and social capital have a positive and significant impact on innovation. Information sharing and social capital positively and significantly affect business performance. Knowledge sharing has a positive and not significant effect on the performance of the business. Innovation has a positive and significant effect on business performance. Information sharing and social capital through innovation on performance business have a positive but insignificant effect. Knowledge sharing through innovation on business performance has a positive and significant effect.
Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Fauzan Azmi; Samsir Samsir; Any Widayatsari; Prima Andreas Siregar
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
Consumer Satisfaction and Loyalty Towards Chatime Beverage Products: Evidence from Pekanbaru, Indonesia Henni Noviasari; Andi Junaidi; Sri Wahyuni Wildah; Fauzan Azmi; Ishadi Ishadi; Prima Andreas Siregar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.691

Abstract

This study examines the influence of taste, price, and service quality on consumer satisfaction and loyalty towards Chatime beverage products in Pekanbaru, Indonesia. Understanding consumer behavior is crucial for sustaining business growth in the rapidly growing food and beverage industry. By leveraging theories of consumer satisfaction and loyalty, this study adopts a quantitative approach through multiple regression analysis of data collected from 108 respondents. The findings revealed that taste, price, and service quality significantly affect consumer satisfaction and loyalty. Interestingly, while satisfaction significantly fosters loyalty, it does not mediate the relationship between price and loyalty, suggesting price sensitivity among students’ demographics. Despite perceiving Chatime's products as relatively expensive, their willingness to recommend the brand indicates recognition of quality. This study contributes to a nuanced understanding of the factors driving consumer loyalty in the competitive beverage industry, emphasizing the need for strategic pricing and quality enhancement to foster consumer satisfaction and loyalty.
Supply Chain Management and Competitive Advantage in Pekanbaru City: An Evidence from Small and Medium-Sized Bread Industry Prima Andreas Siregar; Pegy Tasia Ganeha; Restu
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 01 (2022): February, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to look at the effects of supply chain management and competitive advantage on the performance of Pekanbaru City's small and medium-sized baking industries. In this investigation, the sample was drawn using a non-probability sampling method known as saturation sampling. The questionnaire was distributed to employees or owners of Pekanbaru City's small and medium-sized baking enterprises. Sixty-seven employees or business owners from Pekanbaru City's small and medium-sized bread industries were included in the sample population. The acquired data were analyzed using the PLS (Partial Least Squares) analytic technique with SEM-PLS and WarpPLS 6.0 software. According to the findings, supply chain management positively impacts firm performance. Supply chain management can also help to gain a competitive advantage. Furthermore, competitive advantage has a beneficial effect on firm performance, and supply chain management affects company performance whether or not it has a competitive advantage, though it tends to have a direct effect.
Co-Authors Andi Junaidi Any Widayatsari Fauzan Azmi Henni Noviasari Ishadi Ishadi Iwan Nauli Daulay Pegy Tasia Ganeha Rani Sagita Hilmawati Restu Samsir Samsir Samsir Samsir Sri Wahyuni Wildah