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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal of Environmental, Sustainability, and Social Science
Sari Wiyanti
Fakultas Ekonomi Dan Bisnis Universitas Pancasakti Tegal
Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Strategi Penetapan Harga, Distribusi dan Kepuasan Pelanggan dalam Mempengaruhi Siklus Hidup Produk Toko Chandra Sadiah Ayu Rahmawati; Zidni Arfa Maulana; Sari Wiyanti
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi penetapan harga, distribusi, dan kepuasan pelanggan terhadap siklus hidup produk pada Toko Chandra. Variabel Independen yang dianalisis adalah strategi penetapan harga, distribusi dan kepuasan pelanggan sedangkan siklus hidup produk menjadi variabel dependen. Penelitian menggunakan metode survei dengan pendekatan kuantitatif dan data dikumpulkan melalui kuesioner yang dibagikan ke 103 pelanggan yang datang ke Toko Chandra. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa, secara individual kepuasan pelanggan lebih dominan mempengaruhi siklus hidup produk, secara bersama-sama, strategi penetapan harga, distribusi, dan kepuasan pelanggan memberi pengaruh positif terhadap siklus hidup produk. Temuan ini menunjukkan faktor-faktor yang mempengaruhi siklus hidup produk dan memberi rekomendasi kepada manajemen Toko Chandra untuk menetapkan harga yang kompetitif, saluran distribusi yang lancar dan meningkatkan kepuasan pelanggan.
Pengaruh Persepsi Strategi Harga, Produk dan Kepuasan Pelanggan terhadap Pasar Pada KK Cloths Store Sari Wiyanti; Abdul Jabbar; Muhammad Rolana
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Pertumbuhan industri kreatif khususnya sektor fashion kustomisasi di Indonesia mendorong persaingan yang semakin ketat di kalangan UMKM, sehingga diperlukan strategi pemasaran yang berorientasi pada persepsi nilai konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi strategi Harga, produk dan Kepuasan pelanggan terhadap pasar dengan kepuasan pelanggan sebagai variabel mediasi pada Sablon KK Cloths Store di Desa Bandasari, Kabupaten Tegal. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 100 responden yang dipilih secara random sampling. Analisis data dilakukan menggunakan regresi linear berganda disertai uji asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa persepsi produk, penetapan harga, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap kinerja pasar. Selain itu, kepuasan pelanggan terbukti berperan penting dalam memperkuat kinerja pasar. Temuan ini menegaskan pentingnya pengelolaan kualitas produk dan strategi harga yang tepat untuk meningkatkan daya saing UMKM.
The Influence of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Perekonomian Central Artha, Tegal City Mahardina Yunidar RAHMA; Tabrani TABRANI; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1501

Abstract

The purpose of this study was to determine whether there is an effect of service quality (X1) on customer loyalty (Y), the effect of trust (X2) on customer loyalty (Y), the effect of satisfaction (X3) on customer loyalty (Y), and to find out how much service quality (X1), trust (X2), and satisfaction (X3) together on customer loyalty (Y). The method used in this research is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples was 100 respondents who were customers of pt central artha people's economy bank in tegal city. The results showed that the service quality variable (X1) had a positive and significant effect on customer loyalty. The trust variable (X2) has a positive and significant effect on customer loyalty. While the satisfaction variable (X3) has a positive and significant effect on customer loyalty. Simultaneously, it shows that the three independent variables have a significant effect on customer loyalty pt central artha people's economy bank tegal city.
The Effect of Brand Image, Product Quality, and Trust on Sanctuary Purchases Amelia Dwi PRAMUSHINTA; Ahmad HANFAN; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1504

Abstract

This study aims to examine the influence of brand image, product quality, and brand trust on purchasing decisions for olive tree goyor sarongs in Tegal City at CV Fahaltex. This study involved 100 respondents selected using a purposive sampling technique. The method used in this study to test whether the residual data is normally distributed is statistical analysis. The test was carried out using the Kolmogorov-Smirnov or Shapiro-Wilk test, depending on the number of samples available in the study. The data analysis method used was multiple linear regression. The results showed that brand image had a positive and significant effect on purchasing decisions, indicated by a significance value of 0.044 (<0.05). Product quality also had a significant effect on purchasing decisions, with a significance value of 0.007 (<0.05). In addition, brand trust had a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Simultaneously, brand image, product quality, and brand trust jointly influenced purchasing decisions with a significance value of 0.000. These findings suggest that improvements in these three factors can increase consumer interest and purchasing decisions.
The Influence of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Perekonomian Central Artha, Tegal City Mahardina Yunidar RAHMA; Tabrani TABRANI; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1501

Abstract

The purpose of this study was to determine whether there is an effect of service quality (X1) on customer loyalty (Y), the effect of trust (X2) on customer loyalty (Y), the effect of satisfaction (X3) on customer loyalty (Y), and to find out how much service quality (X1), trust (X2), and satisfaction (X3) together on customer loyalty (Y). The method used in this research is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples was 100 respondents who were customers of pt central artha people's economy bank in tegal city. The results showed that the service quality variable (X1) had a positive and significant effect on customer loyalty. The trust variable (X2) has a positive and significant effect on customer loyalty. While the satisfaction variable (X3) has a positive and significant effect on customer loyalty. Simultaneously, it shows that the three independent variables have a significant effect on customer loyalty pt central artha people's economy bank tegal city.
The Effect of Brand Image, Product Quality, and Trust on Sanctuary Purchases Amelia Dwi PRAMUSHINTA; Ahmad HANFAN; Sari WIYANTI
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1504

Abstract

This study aims to examine the influence of brand image, product quality, and brand trust on purchasing decisions for olive tree goyor sarongs in Tegal City at CV Fahaltex. This study involved 100 respondents selected using a purposive sampling technique. The method used in this study to test whether the residual data is normally distributed is statistical analysis. The test was carried out using the Kolmogorov-Smirnov or Shapiro-Wilk test, depending on the number of samples available in the study. The data analysis method used was multiple linear regression. The results showed that brand image had a positive and significant effect on purchasing decisions, indicated by a significance value of 0.044 (<0.05). Product quality also had a significant effect on purchasing decisions, with a significance value of 0.007 (<0.05). In addition, brand trust had a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Simultaneously, brand image, product quality, and brand trust jointly influenced purchasing decisions with a significance value of 0.000. These findings suggest that improvements in these three factors can increase consumer interest and purchasing decisions.
Co-Authors Abdul Jabbar Ahmad HANFAN Amelia Dwi PRAMUSHINTA Mahardina Yunidar RAHMA Muhammad Rolana Sadiah Ayu Rahmawati Tabrani TABRANI Zidni Arfa Maulana