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All Journal JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Jurnal Riset Multidisiplin Edukasi
I Putu Raditya Arsadera
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Agriculture, Biological Sciences & Forestry Other

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Analisis Hubungan Antara Harga Dan Volume Penjualan Lip Cream Hanasui Mattedorable Di Marketplace Online Shopee Ni Luh Putu Lilis Sinta Setiawati; Pande Putu Narisya Ardhaneswari; Ni Wayan Amanda Febry Lestari; I Putu Raditya Arsadera; Rueben Nathaniel Simanjuntak
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 12 No 1 (2024): Maret
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2024.v12.i01.p12

Abstract

Price is variable that plays a significant role in marketing because it can influence consumers buying decisions for a product or service. Pricing strategy often plays a key role in selling products on online platforms like Shopee. This study aims to determine the effect of price on the sales volume of Lip Cream Hanasui Mattedorable products on the online marketplace Shopee. The sample used in this study consisted of 40 cosmetic stores in the Jabodetabek area. Spearman correlation test was used to measure the strength of the relationship between the price variable of the product and the sales quantity expressed by the correlation coefficient (r). The results of the Spearman correlation test showed a significance value of 0.003, which means H0 is rejected with a correlation coefficient value of -0.454. This indicates that the price and sales volume has a negative correlation with moderate strength. The findings of this research indicate that as the price of Lip Cream Hanasui Mattedorable products decreases, there is a corresponding increase in the sales volume. Moderate correlation indicates that many other factors play a role in determining the sales quantity of Lip Cream Hanasui Mattedorable on the Shopee platform. Keywords : product price, sales volume, lip cream, Shopee Harga adalah variabel penting dalam pemasaran karena dapat mempengaruhi konsumen dalam mengambil keputusan pembelian suatu produk atau jasa. Penetapan harga sering menjadi strategi utama dalam penjualan produk di marketplace online seperti Shopee. Tujuan dari penelitian ini adalah mengetahui pengaruh harga terhadap jumlah penjualan produk Lip Cream Hanasui Mattedorable di marketplace online Shopee. Sampel dalam penelitian ini adalah 40 toko kosmetik yang ada di daerah Jabodetabek. Dalam penelitian ini, digunakan uji korelasi Spearman untuk mengukur kekuatan hubungan antara variabel harga produk dan jumlah penjualan yang dinyatakan dengan koefisien korelasi. Hasil uji korelasi Spearman menunjukkan nilai signifikansi 0,003 yang artinya H0 ditolak dengan nilai koefisien korelasi sebesar -0,454. Artinya variabel harga memiliki hubungan yang berlawanan arah dengan kekuatan hubungan antara harga dan jumlah penjualan tergolong sedang. Penelitian ini menunjukkan bahwa ternyata harga produk Lip Cream Hanasui Mattedorable di toko kosmetik daerah Jabodetabek yang semakin murah dapat meningkatkan jumlah penjualan produk, walaupun dengan korelasi sedang. Korelasi sedang mengindikasikan bahwa terdapat banyak faktor lain yang berperan dalam penentuan jumlah penjualan Lip Cream Hanasui Mattedorable di platform Shopee. Kata kunci : harga produk, jumlah penjualan, lip cream, Shopee
PERANCANGAN PROTOTIPE SISTEM INFORMASI PENJADWALAN MATA KULIAH PROGRAM STUDI TEKNIK INDUSTRI UNIVERSITAS UDAYANA MENGGUNAKAN FIVE PLANES METHOD I Putu Raditya Arsadera
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.781

Abstract

The rise of digitalization has driven the need for efficient information systems, including course scheduling in universities, which is still largely performed manually such as in the Industrial Engineering Program at Udayana University. This manual scheduling process leads to various problems, such as schedule conflicts, misallocation of lecturers or rooms, and a heavy workload for operators. This study aims to design a course scheduling information system prototype that is both efficient and user-centered. The design process follows the Five Planes Method (strategy, scope, structure, skeleton, surface) and results in a high-fidelity prototype developed using Figma. The prototype includes features such as login, dashboard, data management, class management, automatically generated schedules with manual editing flexibility, and functions for submission, approval, and schedule download. The evaluation was conducted using Think Aloud, the System Usability Scale (SUS), and the User Experience Questionnaire (UEQ), involving five participants: two scheduling team lecturers, one head of the study program, one scheduling admin staff, and one additional lecturer. The results show a SUS score of 74 (acceptable category) and UEQ scores above 1.75 on all scales, indicating a positive user experience. The think aloud evaluation also identified areas for improvement, such as the schedule table display and the availability settings for lecturers and rooms. Overall, the prototype is considered capable of improving the efficiency and accuracy of the scheduling process, although some aspects still require refinement.
Co-Authors Ni Luh Putu Lilis Sinta Setiawati Ni Wayan Amanda Febry Lestari Pande Putu Narisya Ardhaneswari Rueben Nathaniel Simanjuntak