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All Journal Jurnal Ilmiah Raflesia Akuntansi Journal of Economics and Social Sciences
IGG Heru Marwanto
Universitas Kadiri
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pengaruh Motivasi Kerja dan Gaya Kepemimpinan Birokrasi Terhadap Kinerja Pegawai (Studi Kasus Pada Kantor Desa Wonorejo Kecamatan Gandusari Kabupaten Trenggalek) Dwi Wulandari; IGG Heru Marwanto; Meme Rukmini
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i2.1165

Abstract

Penelitian ini bertujuan untuk mengevaluasi sejauh mana motivasi kerja dan gaya kepemimpinan yang bersifat birokrasi berpengaruh terhadap kinerja pegawai di Kantor Desa Wonorejo Kecamatan Gandusari Kabupaten Trenggalek. Metode yang digunakan yaitu kuantitatif dengan pendekatan survei. Populasi penelitian ini berjumlah 47 pegawai, yang dijadikan sampel teknik total sampling. Data yang dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Penelitian ini mengidentifikasi bahwa motivasi kerja secara parsial memberikan dampak yang berarti terhadap kinerja pegawai. Gaya kepemimpinan birokrasi juga terbukti memainkan peran yang penting dalam mempengaruhi kinerja pegawai. Kedua ariabel independen tersebut bersamaan menunjukkan dampak yang signifikan terhadap kinerja pegawai. Temuan ini sangat penting dalam meningkatkan motivasi melalui pemenuhan kebutuhan dasar hingga aktualisasi diri serta penerapan gaya kepemimpinan birokrasi yang memperhatikan kepercayaan, penghargaan terhadap ide, dan kesejahteraan bawahan. Penelitian ini berkontribusi terhadap kemajuan dalam bidang manajemen surber daya manusia di dalam pemerintahan desa, khususnya untuk peningkatan kualitas kerja pegawai melalui strategi kepemimpinan dan motivasi yang tepat.
Pengaruh Kualitas Produk, Kualitas Pelayanan,Harga dan Brand Image terhadap Keputusan Pembelian Mie Djoedes Cabang Bence Kota Kediri Aris Widianto; Igg Heru Marwanto; Djunaedi
Jurnal Ilmiah Raflesia Akuntansi Vol. 12 No. 1 (2026): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v12i1.1350

Abstract

This study aimed to determine the influence of product quality, service quality, price, and brand image on purchasing decisions at Mie Djoedes Bence Branch, Kediri City. This quantitative research employed numerical data, which was analyzed using statistical methods to ensure scientific rigor. The population of this study comprised all consumers who made direct purchases at Mie Djoedes Bence Branch, Kediri City. A sample of 150 respondents was selected using nonprobability sampling. Data was collected through questionnaires and documentation. Data analysis involved validity and reliability tests, multiple linear regression analysis with a confirmatory approach. The findings revealed that: (1) Product quality had a positive and significant impact on purchasing decisions at Mie Djoedes Bence Branch, Kediri City. (2) Service quality also had a positive and significant influence on purchasing decisions. (3) Contrary to expectations, price did not significantly affect purchasing decisions at the branch. (4) Brand image exerted a positive and significant influence on purchasing decisions
The Influence of Fashion Lifestyle and Price Through Instagram Social Media Marketing as an Intervening Variable on the Interest in Purchasing Thrifted Products Naftalisa Metriana Sari; Djunaedi; IGG Heru Marwanto
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1376

Abstract

Economic development and population growth have increased societal needs, particularly regarding clothing as a primary necessity. This phenomenon has sparked a thrifting trend among Generation Z, who access quality secondhand products through social media such as Instagram at affordable prices and with appealing fashion styles. This study aims to analyze the influence of fashion lifestyle and price on purchase interest, with Instagram social media marketing as an intervening variable, among Gen Z consumers of the account @nonacollectionkediri. The research employs a quantitative approach using descriptive statistical analysis and path analysis with SMART-PLS 4.0 software. Data were collected through questionnaires using a purposive sampling technique, involving 97 female respondents from Generation Z. The results indicate that purchase interest for thrifting products among Generation Z is more influenced by price factors and social media marketing strategies on Instagram, compared to fashion lifestyle. The price variable significantly affects purchase interest, both directly and indirectly through Instagram social media marketing. Conversely, fashion lifestyle is not proven to have a significant effect on purchase interest, either directly or indirectly. These findings suggest that Gen Z is more responsive to economic value and relevant digital promotion than merely to lifestyle identity.
Co-Authors Aris Widianto Djunaedi Djunaedi Dwi Wulandari Naftalisa Metriana Sari Rukmini, Meme