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All Journal Randwick International of Social Science Journal Studi Ilmu Manajemen dan Organisasi
Yeni Absah
Universitas Sumatera Utara, Medan, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship Muhammad Bangun Siregar; Ritha F Dalimunthe; Endang Sulistya Rini; Yeni Absah
Randwick International of Social Science Journal Vol. 5 No. 1 (2024): RISS Journal, January
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v5i1.886

Abstract

This research aims to increase the competitiveness of women entrepreneurs in Medan City and Deli Serdang Regency, North Sumatra, through human resource transformation. In the Society 5.0 era, women have a crucial role in increasing competitiveness through entrepreneurship. Even though the business potential in the region is significant, human resources have not been fully optimized. This research identified several problems, including the low competitiveness of female entrepreneurs, lack of managerial experience, lack of innovation ability, and limited education. This research was conducted using a qualitative descriptive approach, involving 115 female entrepreneurs as respondents. The results of the analysis show that the majority of female entrepreneurs are aged 41-50 years, have 2-5 years of business experience, and most do not have a business license. Nevertheless, the quality of women entrepreneurs is considered good, especially in terms of interpersonal skills and responsibility for business. The analysis also reveals the importance of the quality of human resources in increasing competitive advantage. Technical skills, management, entrepreneurship and personal maturity were identified as key factors that need to be improved. It is hoped that the transformation of human resources can improve the quality and innovation of women entrepreneurs. In the context of digitalization, women entrepreneurs need to utilize digital marketing to expand business networks. As many as 46.09% of respondents agreed with this effort. Improving the quality of human resources in terms of mastery of information technology is crucial for taking advantage of digitalization opportunities. The results of the Forum Group Discussion emphasize the importance of the business community, in-depth training, and the role of the family in supporting women entrepreneurs. Technological innovation, understanding regulations, and halal certification are also considered important to improve product quality. This research contributes by identifying the problems and opportunities faced by women entrepreneurs in North Sumatra. By implementing the Social Entrepreneur Strengthening Model, it is hoped that the transformation of human resources can increase the competitiveness and welfare of women entrepreneurs and support local economic growth.
Rationalization Efforts in the Merger of Public Port Management Organizations Ramlan Syah; Harmein Nasution; Yeni Absah
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5557

Abstract

Purpose: This study aims to evaluate how rationalization strategies were applied in the merger of public port management organizations, focusing on KSOP Utama Belawan, to see whether they created a lean, efficient, and adaptive bureaucracy. Methodology/approach: Qualitative descriptive–exploratory case study employed in-depth interviews, non-participant observation, and document analysis with 30 purposively selected informants, data were thematically coded and analyzed using Nvivo12 Results/findings: Rationalization comprised downsizing, job-title simplification, and unit consolidation, formally supported by job and workload analyses (Anjab–ABK), competency mapping, and rotations. Implementation remained predominantly administrative and was not grounded in a systematic postmerger assessment of actual service demands and functional workloads. Consequently, administrative units were overstaffed, technical posts understaffed, competencies misaligned, regulatory updates delayed, and SOPs absent, producing structural and functional misalignment, performance stagnation, and defensive silence. Conclusions: Post-merger rationalization efforts were more administrative than strategic, so the objectives of port bureaucratic reform have not been optimally achieved. Limitations: The study focuses only on KSOP Utama Belawan within 2023–2025 and lacked advanced tools to assess staffing needs quantitatively. Contributions: This study advances public-sector reform literature and guides relevant parties in crafting comprehensive, needs-based rationalization strategies.
Co-Authors Endang Sulistya Rini Harmein Nasution Muhammad Bangun Siregar Ramlan Syah Ritha F Dalimunthe